Advanced Diploma of Business (Marketing): Major in Advertising - Marketing, PR and Event Management Courses

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Advanced Diploma of Business (Marketing) - Major in Advertising

Fast-track to a Career in Advertising

Advertising is a fast-paced industry offering a wide range of career opportunities.

To get in, and to get ahead, you need good knowledge of the media business as well as marketing and communication skills - exactly what this APM course delivers.

In just one year, you gain a government-accredited qualification endorsed by all key industry bodies - and 200 hours of invaluable working experience.


	Account Manager Media Buying Manager Senior Account Manager Agency Director More advertising jobs

Quick Course Guide
Qualification	Advanced Diploma	Start dates	Trimester start dates - enquire now about upcoming start dates
Course length	1 year full-time (including internship)	Pre-requisites	Year 12 (HSC) or equivalent
Delivery method	On campus in Sydney	Assessment	Practical assignments
Delivered by	APM Training Institute	Finance Options	Flexible payment options available

Upon completion of this course, you can apply for professional membership with the Australian Marketing Institute.

Course Modules

Marketing Fundamentals
Consumer Behaviour
Public Relations Fundamentals
Business Dynamics
Accounting Principles / Interpreting Financial Reports
Managing the Pitch
Sponsorship
Integrated Marketing Communications
New Media Marketing
Establish and Manage the Marketing Mix
Strategic Marketing Management
Event Development and Planning
Direct Marketing
Media Training

Business and Professional Writing
Career Development and Planning
International Marketing
Develop and Manage a Marketing Plan
Creative Thinking
Introduction to the Ad Business
Advertising Research & Strategy
Introduction to Creative
Account Management Principles
Advertising Communication Channels
Basic Computer Applications
Internship Program

Industry Accreditation

This course is approved and accredited by:

Australian Marketing Institute
Australian Direct Marketing Association
Australasian Promotion Marketing Association
Australasian Sponsorship Marketing Association
Advertising Federation of Australia

Location, Study Time & Start Dates

This advertising course is delivered at the APM campus in Sydney, and can be completed in one year of full-time study - half the time it takes elsewhere.

There are three start dates a year for this course. Contact a SEEK Learning consultant now for upcoming start dates and lecture times.

Other Majors Available

APM offers several different majors for the Advanced Diploma of Business (Marketing) course:

Practical Training by Industry Practitioners

APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Classes are kept small, with a maximum of 25 students, to ensure that you get individual attention when you need it.

Training is designed to be as interactive as possible. Class discussions, group work and study groups are encouraged to help you get the most out of your studies.

Career-focused Training

APM's training is so effective that 91% of 2007 graduates are working in the field in which they studied.

Career Advantage through Internship

Through APM's Internship Programme, you work two days a week for six months at a company of your choice (over 300 organisations to select from), gaining invaluable work experience and business contacts.

Because APM graduates are so highly regarded, many internships lead to permanent employment - so you could graduate with a job waiting for you.

Flexible Payment Options

This course is Austudy-approved. Flexible payment and financing options are also available.

Contact a SEEK Learning consultant now for more information.

Student Support

APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to:

Informal Career Clinics
Work with career counsellors to improve your interview skills, presentation and CV writing.

Academic Skills Tutors
Get assistance with tertiary study skills whenever necessary.

Job Listing
APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.

Student Events
Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.

About APM

APM, the recognised specialist in marketing, PR and event management courses, is renowned for delivering qualifications with unsurpassed industry recognition.

Developed by the industry for the industry, APM courses are highly regarded and focus on career-relevant and practical skills.

The best proof of this is the remarkable success APM graduates have in securing rewarding employment in the competitive advertising industry.

Learn more about APM.

Networking Opportunities
	I appreciated the importance that APM placed on networking and the different avenues used to give students the opportunity to network and make valuable contacts. Jessica Lourigan APM Graduate