Advanced Diploma of Marketing

On Campus

Get Ahead with Advanced Marketing Skills

Marketing offers plenty of career opportunities - but is also a highly competitive field.

Theoretical knowledge may not be enough to break in. Practical experience shows employers you understand how the industry works and can hit the ground running.

Gain the right combination of skills and experience through this industry-endorsed, government-accredited APM course - and graduate with a serious career advantage in just one year.


	Marketing Assistant Marketing Manager Product Manager Brand Manager More marketing jobs

Quick Course Guide
Qualification	Advanced Diploma	Start dates	Quarterly start dates - enquire now about upcoming start dates
Course length	26 weeks full-time	Pre-requisites	Year 12 (HSC) or equivalent
Delivery method	On campus in Sydney and Brisbane	Assessment	Practical assignments + written examinations
Delivered by	APM College of Business and Communication	Finance options	VET FEE-HELP and flexible payment options available

Develop Your Marketing Knowledge and Skills

This course builds on the Diploma of Marketing, furthering your understanding of marketing and preparing you to make strategic decisions in the corporate world.

You may be eligible for recognition of prior learning (RPL) and/or credits from previous studies. Applications for RPL or credits are assessed by APM upon enrolment.

Course Modules

Diploma of Marketing Modules

Introduction to Marketing
Interpreting Market Trends and Developments
Conducting a Marketing Audit
Implementing Marketing Activities

Consumer Behaviour
Planning E-Marketing Activities
Advertising Fundamentals

Advanced Diploma of Marketing Modules

Developing and Managing the Marketing Plan
Managing Market Research
Managing Finances
Project Management

Introduction to Management
Managing the Marketing Process
International Marketing

Industry Accreditation

This course is approved and accredited by:

Australian Marketing Institute
Australasian Promotion Marketing Association
Australasian Sponsorship Marketing Association

Specialise in Your Area of Interest

APM offers optional professional development workshops at no extra cost for those who want specialist skills in these particular areas:

Artist management
Introduction to Business Law
Media Training
PR Fundamentals
PR Communications Theory and Research

PR Strategy and Management
Managing and Coordinating Sportspeople
Sports Events and Spectator Management
Experiential and Promotional Marketing
Event Project Management

Designed and run by industry experts, these workshops are tailored to specific sectors and prepare you for the corporate world - so you graduate with better employment outcomes.

You can attend as many workshops as you like. For each workshop you complete, you will be awarded a certificate of completion.

Location, Study Time & Start Dates

This marketing course is delivered at APM campuses in Sydney and Brisbane, and can be completed in 26 weeks of full-time study - less than half the time it takes elsewhere.

There are four start dates a year for this course. Contact a SEEK Learning consultant now for upcoming start dates and lecture times.

Practical Training by Industry Practitioners

APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Classes are kept small, with a maximum of 25 students, to ensure that you get individual attention when you need it.

Training is designed to be as interactive as possible. Class discussions, group work and study groups are encouraged to help you get the most out of your studies.

Career-focused Training

APM's training is so effective that 91% of 2007 graduates are working in the field in which they studied.

Career Advantage through Internship

Through APM's Internship Programme, you work two days a week for six months at a company of your choice (over 300 organisations to select from), gaining invaluable work experience and business contacts.

Because APM graduates are so highly regarded, many internships lead to permanent employment - so you could graduate with a job waiting for you.

Study Now, Pay as You Earn

Almost every Australian citizen is eligible for Government assistance through the VET FEE-HELP program. This means you do not have to pay anything upfront, but can pay for your course as you earn. Contact a SEEK Learning consultant to find out more about how you can study now and pay as you earn with VET FEE-HELP.

Flexible payment and financing options are also available.

This course is Austudy, Abstudy and Youth Allowance approved.

Student Support

APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to:

Informal Career Clinics
Work with career counsellors to improve your interview skills, presentation and CV writing.

Academic Skills Tutors
Get assistance with tertiary study skills whenever necessary.

Job Listing
APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.

Student Events
Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.

About APM

APM, the recognised specialist in marketing, PR and event management courses, is renowned for delivering qualifications with unsurpassed industry recognition.

Developed by the industry for the industry, APM courses are highly regarded and focus on career-relevant and practical skills.

The best proof of this is the remarkable success APM graduates have in securing rewarding employment in the competitive marketing industry.

APM College of Business and Communication (APM) is a trading name of Think: Colleges Pty Ltd which is a wholly owned subsidiary of SEEK Ltd.

Learn more about APM.

Supportive Training
	APM offered great support in terms of accessibility of lecturers and faculty staff if you ever had a question or needed help. The course itself is relevant to today's world. Clint Salter APM Graduate