Diploma of Business (Marketing): Major in Advertising - Marketing, PR and Event Management Courses

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Diploma of Business (Marketing) - Major in Advertising

Learn How to Get Your Message Across

Advertising is everywhere. To cut through the information overload, and to get your message across, you need strategic marketing skills.

Gain the know-how through this career-focused course from APM, and gain the skills you need to break into the advertising industry.

Endorsed by all key industry bodies, you graduate with a respected, recognised diploma in just one year of part-time study.


	Account Assistant Advertising Sales Assistant Media Buying Assistant Account Executive More advertising jobs

Quick Course Guide
Qualification	Diploma	Start dates	Trimester start dates - enquire now about upcoming start dates
Course length	1 year part-time	Pre-requisites	Year 12 (HSC) or equivalent
Delivery method	On campus in Sydney	Assessment	Practical assignments
Delivered by	APM Training Institute	Finance Options	Flexible payment options available

Course Modules

Marketing Fundamentals
Consumer Behaviour
Public Relations Fundamentals
Business Dynamics
Accounting Principles / Interpreting Financial Reports
Managing the Pitch
Integrated Marketing Communications
Establish and Manage the Marketing Mix
New Media Marketing

Media Training
Introduction to Ad Business
Advertising Research & Strategy
Introduction to Creative
Account Management Principles
Advertising Communications Channels
Strategic Marketing Management

Industry Accreditation

This course is approved and accredited by:

Australian Marketing Institute
Australian Direct Marketing Association
Australasian Promotion Marketing Association
Australasian Sponsorship Marketing Association
Advertising Federation of Australia

Location, Study Time & Start Dates

This advertising course is delivered at APM campus in Sydney.

Offered part-time, this course makes it easy for you to fit your learning around your working life. Attend classes two nights per week - and still gain your qualification within one year, compared to the usual two years elsewhere.

There are three start dates a year for this course. Contact a SEEK Learning consultant now for upcoming start dates and lecture times.

Other Majors Available

APM offers several majors for the Diploma of Business (Marketing) course for those interested in specialising in different fields:

Practical Training by Industry Practitioners

APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Classes are kept small, with a maximum of 25 students, to ensure that you get individual attention when you need it.

Training is designed to be as interactive as possible. Class discussions, group work and study groups are encouraged to help you get the most out of your studies.

Career-focused Training

APM's training is so effective that 91% of 2007 graduates are working in the field in which they studied.

Career Advantage through Internship

APM offers an Internship Programme to full-time students, providing an invaluable opportunity to gain hands-on experience through 200 hours of work placement.

Because APM graduates are so highly regarded, many internships lead to permanent employment.

Internship may be available to part-time students on a case-by-case basis. You can discuss this option with your APM course counsellor upon enrolment.

Flexible Payment Options

This course is Austudy-approved. Flexible payment and financing options are also available.

Contact a SEEK Learning consultant now for more information.

Student Support

APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to:

Informal Career Clinics
Work with career counsellors to improve your interview skills, presentation and CV writing.

Academic Skills Tutors
Get assistance with tertiary study skills whenever necessary.

Job Listing
APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.

Student Events
Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.

About APM

APM, the recognised specialist in marketing, PR and event management courses, is renowned for delivering qualifications with unsurpassed industry recognition.

Developed by the industry for the industry, APM courses are highly regarded and focus on career-relevant and practical skills.

The best proof of this is the remarkable success APM graduates have in securing rewarding employment in the competitive advertising industry.

Learn more about APM.

Networking Opportunities
	I appreciated the importance that APM placed on networking and the different avenues used to give students the opportunity to network and make valuable contacts. Jessica Lourigan APM Graduate