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Bachelor of Business (Event Management)

Specialise in Managing Business Events

Events in a business environment are not always corporate in nature - think social and cultural activities. But even these fun events need to balance the needs of the enterprise with the needs of participants, while meeting statutory requirements.

Gain the specialist skills you need to manage complex events through this APM course - and graduate with university-equivalent, respected qualification.

Quick Course Guide
Qualification Bachelor Degree Start dates Trimester start dates - enquire now about upcoming start dates
Course length 2 years full-time or 4 years part-time (including internship) Pre-requisites Mature age students: relevant academic and work experience
School leavers: minimum ATAR / ENTER score of 63.4
Delivery method On campus in Sydney & Brisbane and by distance education Assessment Practical assignments + written examinations
Delivered by APM College of Business and Communication Finance options FEE-HELP & Lombard Finance

Course Modules

  • Management Principles & Practices
  • Fundamentals of Management Accounting and Business Finance
  • Understanding Marketing
  • Introduction to Hospitality, Tourism and Events
  • Understanding Public Relations
  • Introduction to Consumer Behaviour
  • Economics In a Business Environment
  • Industry Practices
  • Introduction to Quantitative Methods
  • Introduction to Applied Finance
  • Business Information Analysis
  • Event Management
  • Introduction to Business Law
  • Creative Thinking & Innovation
  • Commercial Modelling for Events
  • Industry Engagement
  • Corporate Social Responsibility
  • Strategic Management
  • Human Resource Management
  • Events Policy and Strategy
  • Events Logistics and Risks
  • Industry Placement

Industry Accreditation

This course was developed in consultation with:

  • Association of Australian Hotel Schools
  • Tourism and Hospitality Education International Centre of Excellence

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Exit Qualifications

You can choose to exit this course with a Diploma of Business or an Advanced Diploma of Business (Event Management) qualification if you have completed a certain number of modules. Contact a SEEK Learning consultant for more details.


Gain Specialist Event Management Skills

Through this course, you'll learn to generate creative and innovative events concepts for a business environment.

You'll learn to apply management skills in developing cultural or social activities that meet the needs of participants, as well as the enterprise.

You'll understand the role of events in the business environment, and learn to comply with statutory requirements.

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Location, Study Time & Start Dates

This event management course is delivered at APM campuses in Sydney and Brisbane, and can be completed in two years of full-time study - compared to the usual three or four years at university. Graduate and start earning sooner than your university counterparts.

You can also complete this course in four years of part-time study, or by distance education.

There are three start dates a year for this course. Contact a SEEK Learning consultant now for upcoming start dates and lecture times.


Practical Training by Industry Practitioners

APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Classes are kept small, with a maximum of 25 students, to ensure that you get individual attention when you need it.

Training is as interactive as possible. Frequent discussions, group work and study groups help you get the most out of your studies.

Career-focused Training

APM's training is so effective that 91% of 2007 graduates are working in the field in which they studied.

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Career Advantage through Internship

Through APM's Internship Programme, you gain 200 hours of professional work experience during your course. With over 300 organisations to select from, you have an excellent opportunity to experience life working in your industry and company of choice.

Because APM graduates are so highly regarded, many internships lead to permanent employment - so you could graduate with a job waiting for you.


Study Now, Pay as You Earn

FEE-HELP is available for this course. Almost every Australian citizen is eligible for Government assistance through the FEE-HELP program, which means you do not have to pay anything upfront, but can pay for your course as you earn. Contact a SEEK Learning consultant to find out more about how you can study now and pay as you earn.

SEEK Learning also provides a finance option from Lombard Finance in Australia.

In addition, this course is Austudy and Abstudy accredited.

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Student Support

APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to:

Informal Career Clinics
Work with career counsellors to improve your interview skills, presentation and CV writing.

Academic Skills Tutors
Get assistance with tertiary study skills whenever necessary.

Job Listing
APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.

Student Events
Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.


About APM

APM, the recognised specialist in marketing, PR and event management courses, is renowned for delivering qualifications with unsurpassed industry recognition.

Developed by the industry for the industry, APM courses are highly regarded and focus on career-relevant and practical skills.

The best proof of this is the remarkable success APM graduates have in securing rewarding employment in the competitive PR industry.

APM College of Business and Communication (APM) is a trading name of Think: Colleges Pty Ltd which is a wholly owned subsidiary of SEEK Ltd.

Learn more about APM.

A Better Alternative

What attracts me to the APM College degree is the pace at which I can graduate. It's a lot shorter than a traditional university option.

Chris Tyrrell
APM Graduate
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Free Call 1800 89 1011
9am - 5:30pm AEST Mon - Fri. to speak to a SEEK Learning consultant

Affordable Study

This course qualifies for FEE-HELP, meaning you can study now and pay as you earn. Enquire now.


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