Bachelor of Business (Event Management)

An exciting, fast-paced and dynamic career planning events awaits you with this Bachelor of Business in Event Management from William Blue.

Whether it’s a wedding or a charity dinner to something as huge as the Olympics – this course will give you the skills you need to be able to plan any event big or small. Learn how produce an event, market it, publicise it and most importantly make it one to remember.

This course is a winning combination of theory and practical experience taught by industry experts who will be able to give you the edge you need in the highly competitive events industry.

At a glance

At a glance
Qualification Bachelor Degree

Nationally recognised - meets Australian Qualifications Framework standards.
Quality assured by the Tourism and Hospitality Education International Centre of Excellence.

Provider William Blue College of Hospitality Management

School leavers: 18 years or over with minimum ATAR of 64 or equivalent | Mature age: over 21 years of age with relevant academic/work experience

Study mode
  1. Online
  2. In-class
  1. NSW (Sydney)
  2. Online (Study anywhere)
Study load 3 years full-time (2 years accelerated) | 6 years part-time (4 years accelerated)
Assessment Written assignments and exams
Start date Three start dates a year. Contact us about enrolling.
Payment options
Not the right course?

What you'll learn

Become trained in:

  • Commercial modelling
  • Public relations
  • Marketing
  • Business Law
  • Management Principles

64 Event Management jobs on SEEK in March 2014


Course structure

Total Units: 24 Core Units 23 Elective Units 1

100 Level units

  • Managing in a Global Environment
  • Introduction to HR Management and Leadership
  • Research and Academic Skills
  • Marketing Fundamentals
  • Introduction to Business Accounting
  • Introduction to the Visitor Economy
  • Visitor Economy Product Dynamics
  • Event Concepts and Design

200 level units

  • Project Management
  • Economics
  • Business and Law
  • Research and Enquiry for Managers
  • Event Management and Operations
  • Creative Thinking and Innovation
  • Event Policy and Strategy
  • Choose one 200 Level elective

300 level units

  • Ethics and Sustainability
  • Strategic Management
  • Business Information Analysis
  • Industry Consulting Project
  • Risk, Crisis and Disaster Management
  • Commercial Modelling for Events
  • Choose two 300 level electives

200 level electives

  • Wedding Planning
  • Event Bidding
  • Sports Events
  • Event Venue Management
  • Consumer Behaviour
  • Marketing and Audience Research*
  • Services Marketing
  • Relationship Marketing
  • Marketing Consulting Project
  • Public Relations Strategy*
  • Stakeholder Relationship Management*
  • Issues and Crisis Management*
  • Corporate and Financial Public Relations*
  • Not-for-profit, Government and Community Relations*
  • Entrepreneurship in Content
  • Hospitality and Tourism Distribution
  • Gastronomy 
  • Managing the Hospitality Asset
  • Accommodation Management
  • Food and Beverage Management
  • The Tourist Experience
  • Tour Operations

300 level electives

  • Global Events
  • Advanced Design
  • Marketing Strategy
  • Digital Marketing
  • International Marketing
  • Brand and Product Management
  • Professional Public Relations Practice*
  • Emerging Media Strategy
  • International Public Relations*
  • Change Communication Management and Leadership*
  • Resort and Spa Management
  • Casino and Gaming Managing
  • MICE Management
  • Destinations Management
  • Airline Management
  • Revenue Management
  • Cruise Line Management

*Prerequisites for certain electives are required

Course features

  • Flexible study options – study full time or part time, online or on campus
  • If you leave this hospitality management course after completing all Level 100 units, you may be eligible for the Diploma of Business qualification. If you leave after completing all Level 100 and Level 200 units, you may be eligible for the Advanced Diploma of Business (Event Management) qualification.
  • Hands on experience including 200 hours of industry training at on campus restaurant William Blue Dining and the college’s industry business partners
  • Course is quality assured by the international accreditation body Tourism and Hospitality Education International Centre of Excellence
  • Access to SEEK Learning Online Library


  • Minimum ATAR of 64 or equivalent
  • 18 years of age or over; OR
  • Mature age entry (aged 21 or over) with relevant work experience

Get started - we're ready when you are!

Send us an online enquiry and one of our expert consultants will get in touch.

We'll give you all the info you need about choosing the right course, payment options, enrolling and fitting study into your life.

Enquire online Free call 1800 673 858

9am - 5.30pm AEST Monday - Friday