Diploma of Marketing

Great marketing grows businesses, engages customers and makes companies famous.

To start a career in marketing, you need core marketing skills and a recognised qualification - exactly what this APM course delivers.

Gain a government-accredited, respected diploma - endorsed by all key industry bodies - in just one year of part-time study.

At a glance

Qualification Diploma - VET
National course code BSB51207

Nationally recognised - meets Australian Qualifications Framework standards
Meets membership requirements for selected industry bodies

Provider APM College of Business and Communication


Study mode
  1. Online
  2. In-class
  1. NSW (Sydney)
  2. Online
Study load Full-time: 32 weeks | Part-time: 52 weeks
Assessment Practical assessments & written assessment
Start date

3 start dates a year. Contact us about enrolling.

Payment options
  1. Study now pay later – VET FEE-HELP
  2. 24-month interest free payment plan
  3. Upfront payment
Price Why isn’t the course price shown?
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APM is affiliated with a large number of key industry bodies including:

  • Australian Marketing Institute (AMI)
  • NSW Institute of Sport (NSWIS)
  • Public Relations Institute of Australia (PRIA)
  • International Special Events Society (ISES)
  • Queensland Academy of Sport (QAS)
  • Meetings and Events Australia
  • Australian Insitute of Management
  • Communications Council

As an APM student you're entitled to a complimentary membership to one of these associations. This membership will introduce you to a valuable network within relevant communities to assist you with establishing your career.

What you'll learn

This course introduces emerging professionals to the role of marketing in a contemporary business environment by critically reflecting on the responsibilities of marketing. 

Graduate will be able to examine marketing activities, industry trends, marketing opportunities and consumer behaviour.

Course structure

Total Units: 7

Term 1

  • Introduction to Marketing
  • Consumer Behaviour
  • Interpret Market Trends & Developments

Term 2

  • Implement Marketing Activities
  • Plan E Marketing Activities
  • Advertising Fundamentals
  • Conduct a Marketing Audit

Course features

  • Gain a government-accredited, respected diploma - endorsed by all key industry bodies - in just one year of part-time study
  • Complete your Diploma in half the time it takes elsewhere - completed in 32 weeks of full-time study, or 52 weeks of part-time study
  • Austudy, Abstudy and Youth Allowance approved
  • Access to SEEK Learning Online Library

Support and delivery

When you study online with APM, you can:

  • Study from anywhere, when it suits you best.
  • Graduate with the identical qualification as an on-campus student.
  • Get comprehensive support from teachers via phone and email.
  • Access course materials online.
  • Interact with teachers and fellow students via platforms like virtual classrooms, forums and video calls.

APM's online courses can also be referred to as distance education. Some hard-copy course materials and assessments may be accessed or submitted via post.

Connected to industry

This course is developed in consultation with:

  • Australian Marketing Institute
  • Public Relations Institute of Australia
  • International Special Events Society

Location, study time & start dates

This marketing course is delivered online and at the APM campus in Sydney, and can be completed in 32 weeks of full-time study, or 52 weeks of part-time study - half the time it takes elsewhere.

The Diploma of Marketing has three start dates a year.

Practical training by industry practitioners

APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Classes are kept small to ensure that you get individual attention when you need it.

Training is as interactive as possible. Frequent discussions, group work and study groups help you get the most out of your studies.

Study now, pay as you earn

Almost every Australian citizen is eligible for Government assistance through the VET FEE-HELP program. This means you do not have to pay anything upfront, but can pay for your course as you earn.

Student support

APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to:

  • Informal Career Clinics
  • Work with career counsellors to improve your interview skills, presentation and CV writing.
  • Academic Skills Tutors
  • Get assistance with tertiary study skills whenever necessary.
  • Job Listing
  • APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.
  • Student Events
  • Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.

Payment options

There are 3 ways you can pay for this course:

1. Study now pay later – VET FEE-HELP

This course can be paid for through the VET FEE-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you’re an Australian citizen (or hold a permanent humanitarian visa).

Through VET FEE-HELP, the Australian government pays the amount of your course to the education provider on your behalf. You’ll start paying back this loan through the tax system once your earn more than the minimum threshold (which is currently $53,345 a year).

2. 24-month interest free payment plan

Pay for your course over time by making weekly, fortnightly or monthly repayments.

This flexible payment plan requires no deposit, and you pay no interest for the first 24 months.

After 24 months, you will be charged an interest rate of 19.95% per annum on the amount that remains to be repaid.

Most working Australian adults are eligible. See Am I eligible? for details.

A SEEK Learning consultant can help you set up this payment plan. There is a $99 annual fee.

3. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Get started - we're ready when you are!

Send us an online enquiry and one of our expert consultants will get in touch.

We'll give you all the info you need about choosing the right course, payment options, enrolling and fitting study into your life.

Enquire online Free call 1800 674 972

9am to 5.30pm AEDST Monday to Friday