Diploma of Marketing

Great marketing grows businesses, engages customers and makes companies famous.

To start a career in marketing, you need core marketing skills and a recognised qualification - exactly what this APM course delivers.

Gain a government-accredited, respected diploma - endorsed by all key industry bodies - in just one year of part-time study.

At a glance

At a glance
Qualification Diploma - VET

Nationally recognised - meets Australian Qualifications Framework standards

Provider APM College of Business and Communication

17 years of age and completed Year 10, or over 21 with work experience

Study mode
  1. Online
  2. Distance
  3. In-class
  1. NSW (Sydney)
  2. Online (Study anywhere)
  3. Distance (Study anywhere)
Study load Full-time: 32 weeks | Part-time: 52 weeks
Assessment Practical assessments & written assessment
Start date

3 start dates a year. Contact us about enrolling.

Payment options
Not the right course?

What you'll learn

This course introduces emerging professionals to the role of marketing in a contemporary business environment by critically reflecting on the responsibilities of marketing. 

Graduate will be able to examine marketing activities, industry trends, marketing opportunities and consumer behaviour.

3,738 Marketing and Communications jobs on SEEK in March 2014

Source: seek.com.au

Course structure

Total Units: 7

Term 1

  • Introduction to Marketing
  • Consumer Behaviour
  • Interpret Market Trends & Developments

Term 2

  • Implement Marketing Activities
  • Plan E Marketing Activities
  • Advertising Fundamentals
  • Conduct a Marketing Audit

Course features

  • Gain a government-accredited, respected diploma - endorsed by all key industry bodies - in just one year of part-time study
  • Complete your Diploma in half the time it takes elsewhere - completed in 32 weeks of full-time study, or 52 weeks of part-time study
  • Austudy, Abstudy and Youth Allowance approved
  • Access to SEEK Learning Online Library


  • 17 years of age
  • completion of Year 10 or equivalent; or
  • relevant work experience

Get started - we're ready when you are!

Send us an online enquiry and one of our expert consultants will get in touch.

We'll give you all the info you need about choosing the right course, payment options, enrolling and fitting study into your life.

Enquire online Free call 1800 673 913

9am - 5.30pm AEST Monday - Friday

Connected to Industry

This course is developed in consultation with:

  • Australian Marketing Institute
  • Public Relations Institute of Australia
  • International Special Events Society

Location, Study Time & Start Dates

This marketing course is delivered online and at the APM campus in Sydney, and can be completed in 32 weeks of full-time study, or 52 weeks of part-time study - half the time it takes elsewhere.

The Diploma of Marketing has four start dates a year.

Practical Training by Industry Practitioners

APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Classes are kept small to ensure that you get individual attention when you need it.

Training is as interactive as possible. Frequent discussions, group work and study groups help you get the most out of your studies.

Study Now, Pay as You Earn

Almost every Australian citizen is eligible for Government assistance through the VET FEE-HELP program. This means you do not have to pay anything upfront, but can pay for your course as you earn.

Student Support

APM is serious about your career, and provides a range of support services to help you achieve your goals. In addition to a comprehensive resource centre, you also have access to:

  • Informal Career Clinics
  • Work with career counsellors to improve your interview skills, presentation and CV writing.
  • Academic Skills Tutors
  • Get assistance with tertiary study skills whenever necessary.
  • Job Listing
  • APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.
  • Student Events
  • Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.