Advance Your Career in Marketing

The Master of Marketing will provide you with an in-depth knowledge of marketing. It covers all areas of the field, and allows you to specialise in the field of your choice (eg. in e-marketing or retail marketing). It's specifically designed to help you understand the impact new media is having on the industry.

You'll learn how to:

• develop and implement marketing concepts that align with client objectives and strategies
• apply psychological and sociological concepts to consumer behaviour
• choose a suitable methodology for marketing research
• conduct market research effectively
• develop strategies and plans
• implement marketing programs that satisfy all stakeholders, and evaluate the programs' success
• address cross-cultural issues in international marketing

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Course Structure

Graduate Certificate Total units: 4 Core: 4 Electives: 1 Graduate Diploma Total units: 8 Core: 6 Core Electives: 2 Master of Marketing Total units: 12 Core: 6 Core Electives: 2 Electives: 4

Course Units

Core Units

Electives

Set Your Own Study Schedule

There are four study periods each year - so you can enrol anytime and start in the study period of your choice.

You're in control of your study schedule - study from home or wherever it's convenient, and in your own time. You can fast track your learning by studying during all four study periods, or take breaks in between.

Contact a SEEK Learning consultant for more information.

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Study Now, Pay as You Earn

Almost every Australian citizen is eligible for Government assistance through the FEE-HELP program. This means you do not have to pay anything upfront, but can pay for your course as you earn. Contact a SEEK Learning consultant to find out more about how you can study now and pay as you earn with FEE-HELP.

Refresh Your Study Skills with Quick Skills Modules

New to university study or returning to study after a long break? You may want to consider taking Quick Skills Modules, short online courses that are designed to help you get the most out of your studies. There are six modules available:

• An Introduction to Project Managing Your Studies
• Setting Study Goals and Objectives
• Managing Risks and Optimising Potential
• Getting to Know Your Study Materials
• Scheduling Tasks and Time
• Preparing for and Sitting Exams

Each module can be completed within three hours. Contact a SEEK Learning consultant now for more information about these optional modules.

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Enjoy Comprehensive Support

Get all the support you need as you study towards your qualification. You have access to:

• Student advisors
• Online forums
• Study groups
• Online library resources
• Online guidance on study skills and writing
• A dedicated student association

About Monash University & Open Universities Australia (OUA)

This course is delivered by Monash University, in partnership with OUA.

About Monash University

Monash is a dynamic and internationally recognised university with a long established tradition of excellence in education. It is highly regarded for its innovative approach to teaching, research and learning, and its graduates are sought after by employers both within Australia and overseas.

Monash University is regularly ranked as one of the top universities in Australia, Asia and the world, and was recognised as one of the top 50 world universities by the Times Higher Education Supplement 2008.

Learn more about Monash University.

About OUA

OUA offers a wide range of distance-based courses and units from Australia's leading universities. All OUA qualifications are identical to those gained on-campus - and all are FEE-HELP approved.

With OUA, you can enrol anytime, mix and match units, and study at your own pace, while enjoying comprehensive support services.

Learn more about OUA.

Enquire now to find out about course prices, FEE-HELP and more.