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Course Overview

The Master of Marketing provides students with an in-depth knowledge of marketing in relation to all areas of the business as well as allowing students to specialise in certain fields e.g. e-marketing or retail marketing. This contemporary postgraduate course addresses the issues relating to the multimedia transformation in today's changing environment.

There are 4 exit options in this postgraduate degree course: Executive Certificate of Marketing, Graduate Certificate of Marketing, Graduate Diploma of Marketing and the Master of Marketing.

What You Will Learn with the Master of Marketing

• Students will understand marketing concepts, corporate objectives, strategies and practical implementation
• Understand concepts in psychology and sociology relevant to consumer behaviour
• Understand the nature and scope of marketing research and methodology
• Develop knowledge and skills to plan and strategise, and to implement and evaluate marketing programs that target the internal and external constituencies of business and organisations
• To understand and appreciate the cross-cultural issues which impact on the marketing activities of organisations operating in an international environment

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What the Master of Marketing Can Do for You

• Launch your career in Marketing
• Improve your knowledge of the impact of the multimedia transformation
• Increase promotion opportunities by broadening your skills and knowledge base

These skills are essential tools for managers to help their organisations succeed.

Talk to SEEK Learning about the Master of Marketing distance learning course and study options.

Getting Started Not sure where to begin? We've selected units that allow you to start learning, build your study skills and confidence, while keeping your degree options open. Note these are recommendations only and we will discuss your particular requirements over the phone. For the Master of Marketing, starting points include Foundations of Marketing, Theory and Process of Buyer Behaviour, Marketing research and Forecasting, Integrated Marketing Communication.

Why Study Marketing? Job prospects are very good. For marketing professionals working full-time, earnings are above average. Department of Employment and Workplace Relations (DEWR)

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Course Structure

Graduate Certificate Total units: 4 Core: 4 Electives: 1 Graduate Diploma Total units: 8 Core: 6 Core Electives: 2 Master of Marketing Total units: 12 Core: 6 Core Electives: 2 Electives: 4

Course Units