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Home Marketing & Media Courses Certificate IV in Advertising

Certificate IV in Advertising

Who is This Course for?

The Certificate IV in Advertising can help you begin a new career in advertising. The practical knowledge and skills you'll learn in this course can lead to a range of entry-level careers in advertising such as media assistant, media buyer, media planner, account coordinator or copywriter.

The course covers areas such as advertising media, media scheduling, advertising production processes, target audience profiling and customer service strategies.

Quick Course Guide
Qualification Certificate IV Student support Yes: Expert teacher & online support
Study time 1 yr = 7 hrs/week Pre-requisites None
Delivery method Flexible delivery: Online + correspondence Course materials All course materials are provided
Enrolment dates Enrol anytime - start now! Assessment By assignments + tests
Delivered by OTEN - #1 distance education TAFE provider Resources required Internet, email

Career-relevant and Accredited

Because OTEN TAFE vocational courses are developed in consultation with relevant industry and community groups, you can rest assured that your qualification is highly valued by industry employers, education and training providers and the wider community.

This business certificate has been developed under the Australian Qualifications Framework (AQF), so it's government-accredited as well as a nationally recognised course.

Once you've completed this TAFE certificate course, you can further your studies with the Diploma of Business course or an undergraduate degree course. Receive credit for your TAFE certificate through an articulation arrangement with the University of Newcastle. You may also receive credit at a number of other Australian universities. Contact a SEEK Learning consultant to find out more.

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What You'll Learn with the Certificate IV in Advertising

  • How to identify market opportunities
  • Identifying and profiling target audiences
  • Recommending media options
  • Processes in advertising production
  • Scheduling advertising
  • Building client relationships
  • Presentation skills

Flexible Study with Distance Learning

Fit your learning around your lifestyle - because the course is delivered online, you have the flexibility of when and where you wish to complete your business training.

Complete the course faster depending on the time you have available! This certificate course of 10 units is typically completed within 2 years, but you can finish earlier by increasing the time you dedicate to your studies.

Study Hours Time to complete
14 hrs/wk = 6 months
7 hrs/wk = 1 year
5 hrs/wk = 1 year 6 months
3.5 hrs/wk = 2 years

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Course Units

There are 10 units to be completed in this business course.

  • Profile the Market
  • Conduct Market Research
  • Analyse Research Information
  • Analyse Consumer Behaviour for Specific Markets
  • Evaluate Advertising Media Options
  • Conduct Pre-Campaign Testing
  • Monitor Advertising Production
  • Schedule Advertisements
  • Build Client Relationships
  • Make a Presentation
Course modules
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