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Certificate IV in Marketing

Who is This Course for?

Interested in running your own business? The Certificate IV in Marketing will provide you with the necessary marketing skills to start. The practical skills you'll learn can also lead to careers as marketing coordinators, public relations assistants, direct marketing assistants and market research assistants.

This course is especially designed for people who are interested in securing an entry-level position in marketing and sales, in improving their marketing career prospects or gaining marketing skills for running a small business.

Quick Course Guide
Qualification Certificate IV Student support Yes: Expert teacher & online support
Study time 1 yr = 7 hrs/week Pre-requisites None
Delivery method Flexible delivery: Online + correspondence Course materials All course materials are provided
Enrolment dates Enrol anytime - start now! Assessment By assignment + tests + exam + practicals
Delivered by OTEN - #1 distance education TAFE provider Resources required Internet, email

Career-relevant and Accredited

Because OTEN TAFE vocational courses are developed in consultation with relevant industry and community groups, you can rest assured that your qualification is highly valued by industry employers, education and training providers and the wider community.

This business certificate has been developed under the Australian Qualifications Framework (AQF), so it's government-accredited as well as a nationally recognised course.

Once you've completed this TAFE certificate course, you can further your studies with business diploma or undergraduate degree courses. Your TAFE qualification is also likely to receive credit at a number of Australian universities. Contact a SEEK Learning consultant to find out more.

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What You'll Learn with the Certificate IV in Marketing

  • Researching and profiling markets
  • Identifying market opportunities
  • Making marketing presentations
  • Analysing consumer behaviour and market data
  • Implementing marketing activities
  • Building client relationships

Flexible Study with Distance Learning

Fit your learning around your lifestyle - because the course is delivered online, you have the flexibility of when and where you wish to complete your business training.

Complete the course faster depending on the time you have available! This certificate course of 10 units is typically completed within 2 years, but you can finish earlier by increasing the time you dedicate to your studies.

Study Hours Time to complete
14 hrs/wk = 6 months
7 hrs/wk = 1 year
4.5 hrs/wk = 1 year 6 months
3.5 hrs/wk = 2 years

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SEEK Learning Makes Learning Easier


Course Units

There are 10 units to be completed in this business course.

  • Profile the Market
  • Conduct Market Research
  • Analyse Consumer Behaviour for Specific Markets
  • Address Customer Needs
  • Build Client Relationships and Business Networks
  • Make a Presentation
  • Promote Products and Services
  • Undertake Marketing Activities
  • Develop Product Knowledge
  • Self Manage Sales Performance
Course modules
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