Associate Degree of Business (Marketing)

This associate degree from APM explores a broad range of business and marketing fundamentals, from consumer behaviour to project management and audience research.

Whether you want to work in social media, digital marketing, brand management or sales, this nationally recognised qualification will help you develop the skills needed to break into the marketing world.

You can choose to study on-campus in Sydney or Brisbane, or complete your course online.

Have a question or ready to enrol?

At a glance

Study mode



APM at Torrens University Australia (RTO 0269)
Career Opportunities

Nationally recognised - meets Australian Qualifications Framework standards.
Meets membership requirements for selected industry bodies.


Year 12 ATAR of 58 or equivalent, OR demonstrated ability/work experience


NSW - Sydney

QLD - Brisbane


Course length
Full-time: 1 -2 years | Part-time: 2 - 4 years
Study mode




Practical assignments & written examinations
Start date

Six start dates a year. 

Contact us about enrolling.
APM at Torrens University Australia (RTO 0269)
Payment options

Study now pay later – FEE-HELP

Upfront payment

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Why isn't the course price shown?


  • Year 12 ATAR score of 58 or equivalent, OR
  • a completed diploma level course, OR
  • demonstrated ability, including work experience, formal/informal study, or a statement of intent

What you'll learn

This course will teach you how to:

  • Understand the role and nature of marketing in a contemporary business environment, and critically reflect on the roles and responsibilities of marketing
  • Engage and influence target audiences
  • Apply marketing theories and practices in an ethical context

Course structure

16 units

Level 100

  1. Managing in a global environment

  2. Introduction to HR management & leadership

  3. Research & academic skills

  4. Marketing fundamentals

  5. Introduction to business accounting

  6. Understanding advertising

  7. Integrated marketing communications

  8. Business-2-business marketing

Level 200

  1. Project management

  2. Economics

  3. Business & law

  4. Research & enquiry for managers

  5. Consumer behaviour

  6. Marketing & audience research

  7. Services marketing

You will need to complete 1 elective unit in Level 200.

Support and delivery

When you study online with APM at Torrens University Australia, you can:

  • Study from anywhere, when it suits you best.
  • Graduate with the identical qualification as an on-campus student.
  • Get comprehensive support from teachers via phone and email.
  • Access course materials online.
  • Interact with teachers and fellow students via platforms like virtual classrooms, forums and video calls.

Learn from industry experts

APM at Torrens University Australia courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.


APM at Torrens University Australia is affiliated with a large number of key industry bodies including:

  • Australian Marketing Institute (AMI)
  • NSW Institute of Sport (NSWIS)
  • Public Relations Institute of Australia (PRIA)
  • International Special Events Society (ISES)
  • Queensland Academy of Sport (QAS)
  • Meetings and Events Australia
  • Australian Institute of Management
  • Communications Council

As an APM at Torrens University Australia student you're entitled to a complimentary membership to one of these associations. This membership will introduce you to a valuable network within relevant communities to assist you with establishing your career.

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – FEE-HELP

This course can be paid for through the FEE-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol

Free call 1800 674 972

9am - 5.30pm AEST Monday - Friday