event_management_courses

Bachelor of Business (Event Management)

Events in a business environment are not always corporate in nature - think social and cultural activities. But even these fun events need to balance the needs of the enterprise with the needs of participants, while meeting statutory requirements.

Gain the specialist skills you need to manage complex events through this APM course - and graduate with university-equivalent, respected qualification.


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At a glance

Study mode

laptop
OnlineBlendedIn-class

Provider

APM at Torrens University Australia (RTO 0269)
Career Opportunities
Recognition

Nationally recognised - meets Australian Qualifications Framework standards.
Meets membership requirements for selected industry bodies.

Prerequisites
  • Year 12 ATAR score of 60 or equivalent, OR
  • A completed diploma level course, OR
  • Demonstrated ability, including work experience, formal/informal study, or a statement of intent
Location

NSW - Sydney

QLD - Brisbane

Online

Work placement

520 hours in total

Course length
Accelerated: 2 years | Full-time: 3 years | Part-time: 4 - 6 years
Study mode

Online

Blended

In-class


Online

Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.

Blended

Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.

In-class

Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Assessment
Practical assignments & written examinations
Start date

Six intakes per year.

Provider
APM at Torrens University Australia (RTO 0269)

APM College of Business and Communications at Torrens University Australia is renowned for delivering excellent marketing, PR and event management qualifications.

Developed by the industry for the industry, APM at Torrens University Australia (RTO 0269) courses are highly regarded and focus on career-relevant and practical skills. Combined with the work experience you gain through APM at Torrens University Australia's internship program, you'll graduate with your foot in the door.

APM College of Business and Communication is a trading name of Think: Colleges Pty Ltd and Torrens University Australia Ltd, Think: Colleges Pty Ltd: RTO No. 0269, HEP No. 4375| Torrens University Australia Ltd: RTO No. 41343, HEP No. 4449

Price

The course price can vary depending on a few factors, including whether you are an Australian resident or your chosen payment option. To find out more, contact the course provider.

Prerequisites

  • Year 12 ATAR score of 60 or equivalent, OR
  • a completed diploma level course, OR
  • demonstrated ability, including work experience, formal/informal study, or a statement of intent

What you'll learn

  • Through this course, you'll learn to generate creative and innovative events concepts for a business environment.
  • You'll learn to apply management skills in developing cultural or social activities that meet the needs of participants, as well as the enterprise.
  • You'll understand the role of events in the business environment, and learn to comply with statutory requirements.

Work placement

This course includes a total of 520 hours of professional work placement. The industry experience gives you invaluable real-life skills, so you graduate ready to step into a job.

APM's Careers and Industry Consultant will help you determine an internship workplace that matches your needs.

Course structure

24 units

Level 100

  1. Managing in a global environment


    This unit introduces students to key management and leadership theories and concepts such as organisational structure and culture, corporate social responsibility, sustainable business and triple bottom line management, managing groups and motivating staff, managing human resources and employee relations, strategic management and planning, leadership and decision-making. It discusses how to manage conflict in organisations and how to effectively negotiate in a business environment. 

    The unit is designed and delivered from the point of view of leadership and management requirements, but provides students with an understanding of the needs and expectations of key stakeholders such as staff, customers, suppliers, government, and the wider community and society. Managing for sustainability and the future is a major theme in this core unit.

  2. Introduction to HR management & leadership


    The unit provides students with a comprehensive introduction and overview of the theory and practice of HRM, and discusses how it developed from a largely administrative function - the personnel manager - to a strategic activity closely aligned with developing workplace culture, organisational goals and business competitiveness. 

    Throughout the unit students study a range of human resources approaches and issues within a range of organisational contexts, and are introduced to concepts and practices of human resource planning, human resource development, and performance management and appraisal. The unit also focuses upon several key 'environmental' factors that influence the development of human resource policies and procedures providing quality work and a good work environment along with the contribution of equal opportunity employment, productive diversity and other relevant legislation and regulation. It also addresses new and emerging issues in workplace reform in Australia and internationally.

  3. Research & academic skills


    This unit introduces students to the concept of academic literacy in a higher educational context. Students will be able to study the relevant resources and explore strategies and techniques which will allow full participation in their new academic environment. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. The aim of this unit is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

  4. Marketing fundamentals


    Students will gain a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing. Industry relevance provides students with the opportunity of applying key concepts in practical settings. These marketing foundations are expanded on in other units available as electives.

  5. Introduction to business accounting


    The unit aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance. The use of management accounting information assists in key areas of planning, controlling, reporting, and decision making. It introduces students to basic concepts and functions of the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.

  6. Introduction to the visitor economy


    This unit explores the major components and organisational structure of the hospitality, tourism and events industries. It presents historical development, opportunities and current trends including food service, lodging, tourism, and event management. Topics will include key issues within the larger visitor economy discipline including transportation and distribution systems, attractions, accommodation, and event management.

  7. Visitor economy product dynamics


    This unit introduces students to the operations and logistics management strategic framework that is applicable to instances of the visitor economy (hospitality, tourism and events). Regardless of size or scale, it introduces the process for generating and realising a visitor economy event that meets the client's strategic goals and customer expectations. As a specific type of project, the unit examines the project management areas and the role they play in the successful production of visitor economy events.

  8. Event concepts & design


    This unit introduces the student to the event design and development process; from initial concept through to implementation. The unit aims to expose the student to varied event theme and design concepts whilst introducing them to the implementation (operations and staging) issues that accompany the design process.

Level 200

  1. Project management


    Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. 

    This unit introduces students to the field of project management. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge. It examines the theoretical underpinnings of project management and looks at such specific elements as the project life cycle, the role of the project manager, the use of project teams, issues affecting project implementation, and planning, scheduling, and costing. It also explores how technology is used to assist in the management of projects and discusses various project management tools.

  2. Economics


    This unit looks at how society chooses to allocate its scarce resources to satisfy unlimited wants. We will examine the role played by households, firms and the government in the production and consumption of resources and the consequences flowing from various domestic and international economic management policies. Microeconomics and macroeconomics theories are main focus. The former provides students with a working understanding of microeconomic concepts needed in decision-making processes. 

    Areas covered include theory of demand and supply, theory of the firm and production, price determination and market structure. Macroeconomics concepts provide students with essential understanding of the global environment, and advocates analysis and evaluation of economic happenings and issues. Topics include monetary and fiscal policies, inflation, international trade and finance.

  3. Business & law


    This unit introduces students to the Australian legal system and to the relationship between law and the structures, transactions and operations of business. It examines the general principles and concepts of business law. The unit is designed to provide students with the skills and knowledge of legal method, research and reasoning through case study and application to real and hypothetical business situations.

  4. Research & enquiry for managers


    This unit provides students with an introduction to the statistical techniques used in decision-making in business. It begins with a basic introduction to statistics, which covers the use of tables and graphs to organize a set of data. It also covers rudimentary statistical concepts such as descriptive measures and probabilities. The unit examines techniques for data analysis, as well as sampling, statistical theory, and interpretation.

  5. Event management & operations


    Building upon previous event operations and logistics knowledge this unit introduces the student to strategic event management concepts and tools. The unit further exposes the student to the strategic framework and strategic planning function; contextualised within the event management and operations environment. Students will be exposed to event operations and management tools and reports; learning how and where to apply the various operations and management tools.

  6. Creative thinking & innovation


    This unit introduces students to creative thinking and problem solving concepts and how to integrate these into their event management development and design processes. Its aim is to explore creativity and innovation - why it is essential in the modern event organisation. The unit will focus on creative problem solving techniques to assist in designing a creative and innovative event, barriers to innovative performance and measuring creativity and innovation performance. At the conclusion of this unit students should have the beginnings of their own design and development portfolio.

  7. Event policy & strategy


    This unit provides students with the opportunity to examine strategic management functions and process in the context of events. The unit focuses on the application of the latest thinking on the area of strategic management to the event environment reinforcing a strategic planning and management framework.

Level 300

  1. Ethics & sustainability


    The unit builds upon earlier discussions of corporate social responsibility (CSR), the practice by which organisations acknowledge the impact of their activities in economic, social, and environmental terms. 

    The unit begins with an examination of the theories of CSR and discusses why organisations around the world are increasingly moving to reduce the adverse effects of business operations. It discusses some of the most common practices associated with CSR and examines the link between social responsibility and corporate governance, in the context of corporate sustainability. 

    The unit critically examines the concept of triple bottom line and sustainability reporting before exploring the idea of corporate philanthropy, communicating the organisational CSR message, and how CSR can help develop the organisational brand. The unit makes extensive use of case studies and encourages students to research and assess how organisations conduct themselves as corporate and global citizens.

  2. Strategic management


    Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation's industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation's success in its industry. 

    This unit focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation's competitive advantage.

  3. Business information analysis


    Business information analysis introduces the various types of information that are required in planning and operating a business, especially a business in the service sector. 

    The unit describes business research approaches and information gathering techniques, and examines various data collection methods such as survey methods, data analysis, hypothesis testing, and ways of presenting data so that appropriate business decisions can be made. Gathering, analysing and presenting both qualitative and quantitative data is therefore an important part of this unit. The use of technology is essential in the business information context, and the unit introduces the role of information technology, and key business information systems.

  4. Industry consulting project


    This capstone unit enables students to apply theory and learning to practical management in an industry relevant operation. Students will utilise their research skills for real and current management issues on an industry relevant operation and experience personal growth through setting goals, establishing schedules, and accepting responsibility to an organization and to self for project completion.

  5. Commercial modelling for events


    This unit introduces students to the processes behind the targeting, procuring and managing financial support for events. The unit explores alternative revenue sources available to the event; it extends the student beyond a traditional understanding of sponsorship into thinking of events as assets and saleable commodities.

  6. Risk, crisis & disaster management


    This unit examines the health, safety and security risks faced by visitors/customers/attendees in the tourism, hospitality and events sectors that arise from the macro (external), the micro (internal) environment and from the visitors/customers/attendees themselves. 

    The unit will address the practices, policies and procedures required by the industry and operators to manage the health, safety and security risks to visitors/customers/attendees. Operators and managers require this knowledge to prevent and reduce the impact of risks.

You will need to complete 1 elective unit in Level 200 and 2 elective units in Level 300.

Support and delivery

Studying online explained

When you study online with APM at Torrens University Australia, you can:

  • Study from anywhere, when it suits you best.
  • Graduate with the identical qualification as an on-campus student.
  • Get comprehensive support from teachers via phone and email.
  • Access course materials online.
  • Interact with teachers and fellow students via platforms like virtual classrooms, forums and video calls.

Learn from industry experts

APM at Torrens University Australia courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Recognition

APM at Torrens University Australia is affiliated with a large number of key industry bodies including:

  • Australian Marketing Institute (AMI)
  • NSW Institute of Sport (NSWIS)
  • Public Relations Institute of Australia (PRIA)
  • International Special Events Society (ISES)
  • Queensland Academy of Sport (QAS)
  • Meetings and Events Australia
  • Australian Institute of Management
  • Communications Council

As an APM at Torrens University Australia student you're entitled to a complimentary membership to one of these associations. This membership will introduce you to a valuable network within relevant communities to assist you with establishing your career.

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