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Bachelor of Business (Public Relations)

Good communication and marketing skills are essential for career in public relations (PR).

Strong theoretical knowledge can get you started - but practical experience can help get you much further.

This specialist APM course is the only one of its kind offering 520 hours of work placement. Graduate with a university-equivalent degree and hands-on industry experience.


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At a glance

Study mode

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OnlineBlendedIn-class

Provider

APM College of Business and Communication (RTO 0269)
Career Opportunities
Recognition

Nationally recognised - meets Australian Qualifications Framework standards.
Meets membership requirements for selected industry bodies.

Prerequisites

Year 12 ATAR of 60 or equivalent, OR demonstrated ability/work experience

Location

NSW - Sydney

QLD - Brisbane

Online

Work placement

520 hours in total

Course length
Accelerated: 2 years | Full-time: 3 years | Part-time: 4 - 6 years
Study mode

Online

Blended

In-class

Assessment
Written & practical assignments, reports & exams
Start date

Six intakes per year.

Contact us about enrolling.
Provider
APM College of Business and Communication (RTO 0269)
Payment options

Study now pay later – FEE-HELP

Upfront payment

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Price
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Prerequisites

  • Year 12 ATAR score of 60 or equivalent, OR
  • a completed diploma level course, OR
  • demonstrated ability, including work experience, formal/informal study, or a statement of intent

What you'll learn

  • Gain practical PR knowledge and skills.
  • This specialist PR course will teach you how to engage, communicate and influence audiences.
  • You'll learn how to combine communications strategies and current technologies to maximise the impact of messages. You'll also learn how to act ethically and sensitively to the target audience's needs.
  • Through work placement, you'll learn about the PR industry first hand - and gain practical skills to complement your theoretical knowledge.

Work placement

This course includes a total of 520 hours of professional work placement across the lifespan of your degree, through APM’s Internship Program. The industry experience gives you invaluable real-life skills, so you graduate ready to step into a job.

APM's Careers and Industry Consultant will help you determine an internship workplace that matches your needs, and this internship will form part of your study. 

Course structure

24 units

Level 100

  1. Managing in a global environment

  2. Introduction to HR management & leadership

  3. Research & academic skills

  4. Marketing fundamentals

  5. Introduction to business accounting

  6. Understanding public relations

  7. Introduction to PR writing

Level 200

  1. Project management

  2. Economics

  3. Business & law

  4. Research & enquiry for managers

  5. Public relations strategy

  6. Stakeholder relationship management

  7. Issues & crisis management

Level 300

  1. Ethics & sustainability

  2. Strategic management

  3. Business information analysis

  4. Industry consulting project

  5. Professional public relations practice

  6. Emerging media strategy

You will need to complete 1 elective unit in Level 200 and 2 elective units in Level 300.

Support and delivery

When you study online with APM College, you can:

  • Study from anywhere, when it suits you best.
  • Graduate with the identical qualification as an on-campus student.
  • Get comprehensive support from teachers via phone and email.
  • Access course materials online.
  • Interact with teachers and fellow students via platforms like virtual classrooms, forums and video calls.

Learn from industry experts

APM courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.

Recognition

APM is affiliated with a large number of key industry bodies including:

  • Australian Marketing Institute (AMI)
  • NSW Institute of Sport (NSWIS)
  • Public Relations Institute of Australia (PRIA)
  • International Special Events Society (ISES)
  • Queensland Academy of Sport (QAS)
  • Meetings and Events Australia
  • Australian Institute of Management
  • Communications Council

As an APM student you're entitled to a complimentary membership to one of these associations. This membership will introduce you to a valuable network within relevant communities to assist you with establishing your career.

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – FEE-HELP

This course can be paid for through the FEE-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
Document icon and receive a free course guide

Free call 1800 674 972

9am - 5.30pm AEST Monday - Friday