Kick-start your marketing career with this Diploma of Business (Marketing). This APM course can be completed in just one year and introduces you to the skills you’ll need to be a successful marketer.
You’ll learn how to utilise different promotional tools, create advertisements, and formulate marketing strategies.
Upon completion, you'll be prepared for entry-level roles in the marketing industry, or you may choose to advance to the second year of the Bachelor of Business (Marketing).
Nationally recognised - meets Australian Qualifications Framework standards.
Meets membership requirements for selected industry bodies.
Year 12 ATAR of 56 or equivalent, OR demonstrated ability/work experience
NSW - Sydney
QLD - Brisbane
Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.
Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.
Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.
Six start dates a year.
APM College of Business and Communications at Torrens University Australia is renowned for delivering excellent marketing, PR and event management qualifications.
Developed by the industry for the industry, APM at Torrens University Australia (RTO 0269) courses are highly regarded and focus on career-relevant and practical skills. Combined with the work experience you gain through APM at Torrens University Australia's internship program, you'll graduate with your foot in the door.
APM College of Business and Communication is a trading name of Think: Colleges Pty Ltd and Torrens University Australia Ltd, Think: Colleges Pty Ltd: RTO No. 0269, HEP No. 4375| Torrens University Australia Ltd: RTO No. 41343, HEP No. 4449
Study now pay later – FEE-HELP
The cost of a course can vary depending on a few factors, including:
Become trained in:
This unit introduces students to key management and leadership theories and concepts such as organisational structure and culture, corporate social responsibility, sustainable business and triple bottom line management, managing groups and motivating staff, managing human resources and employee relations, strategic management and planning, leadership and decision-making. It discusses how to manage conflict in organisations and how to effectively negotiate in a business environment.
The unit is designed and delivered from the point of view of leadership and management requirements, but provides students with an understanding of the needs and expectations of key stakeholders such as staff, customers, suppliers, government, and the wider community and society. Managing for sustainability and the future is a major theme in this core unit.
The unit provides students with a comprehensive introduction and overview of the theory and practice of HRM, and discusses how it developed from a largely administrative function - the personnel manager - to a strategic activity closely aligned with developing workplace culture, organisational goals and business competitiveness.
Throughout the unit students study a range of human resources approaches and issues within a range of organisational contexts, and are introduced to concepts and practices of human resource planning, human resource development, and performance management and appraisal. The subject also focuses upon several key 'environmental' factors that influence the development of human resource policies and procedures providing quality work and a good work environment along with the contribution of equal opportunity employment, productive diversity and other relevant legislation and regulation. It also addresses new and emerging issues in workplace reform in Australia and internationally.
This unit introduces students to the concept of academic literacy in a higher educational context. Students will be able to study the relevant resources and explore strategies and techniques which will allow full participation in their new academic environment. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. The aim of this unit is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.
Marketing Principles is a core unit in the suite of the Bachelor of Business courses. It provides students with a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing with academic rigour and industry relevance providing students the opportunity of applying key concepts in practical settings. Indicative topics and when they will be discussed are outlined below.
The unit aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance and the use of management accounting information to assist in key areas such as planning, controlling, reporting, and decision making. It introduces students to such basic concepts and functions as the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.
Understanding Advertising introduces students to the fundamentals of advertising and explains how students can use this important tool to solve communication problems in today's complex and fast-changing world. The unit provides an introduction to the advertising industry and the process of creating advertisements for different media. It begins by looking at the initial steps of advertising planning and research, and the development of an advertising strategy.
Integrated Marketing Communications provides students with a contemporary view on the use of all different promotional tools available to marketers today such as sales promotions, direct marketing, events, social media and public relations. The unit explores how marketers can increase the number of touch points a brand can explore among its target audience in a consistent and effective manner.
Business-to-business introduces students to the principles of industrial marketing, also known as B-2-B. The unit highlights the importance of firms in building strong relationships with their corporate clients in the process of value creation. Students will develop an understanding of business markets and the business marketing environment and will build upon their knowledge of marketing principles and market segmentation to formulate their own B2B marketing strategy.
When you study online with APM at Torrens University Australia, you can:
APM at Torrens University Australia courses are designed and delivered by industry practitioners, ensuring that what you learn is practical, relevant and up-to-date.
APM at Torrens University Australia is affiliated with a large number of key industry bodies including:
As an APM at Torrens University Australia student you're entitled to a complimentary membership to one of these associations. This membership will introduce you to a valuable network within relevant communities to assist you with establishing your career.
There are 2 ways you can pay for this course:
This course can be paid for through the FEE-HELP government loan scheme.
This means you don’t need to pay upfront for the course if you:
You can pay for this course upfront via credit card or bank transfer.