Diploma of Entertainment Business Management

Whether you want to work as an events manager or booking agent, this is a diploma to help get you there.

This one year course will teach you the fundamentals of entertainment business management, from preparing marketing briefs, to negotiating contracts and working with copyright and intellectual property.

With plenty of first-hand experience and mentoring from industry professionals, this course is the first step in a thriving career in the entertainment business.

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At a glance

Study mode



JMC Academy
Career Opportunities

Nationally recognised - meets Australian Qualifications Framework standards.


At least 17 years of age, a written application & interview


NSW - Sydney

QLD - Brisbane

VIC - Melbourne

Course length
Full-time: 1 year
Study mode



Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.


Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.


Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Start date

3 start dates per year.

JMC Academy

JMC Academy is Australia's leading educator in the entertainment industry.

You will learn from a dedicated team of industry professionals, and you’ll gain hands-on skills in a supportive environment.

All campuses have the latest professional facilities – such as digital media and 3D animation labs, recording studios, digital television studios and editing suites.

Read more about
JMC Academy

The course price can vary depending on a few factors, including whether you are an Australian resident or your chosen payment option. To find out more, contact the course provider.


  • Written application
  • Minimum of 17 years of age
  • Interview

What you'll learn

Become trained in:

  • Communications
  • Marketing
  • Accounting
  • Copyright

Course structure

8 units


  1. Entertainment since 1945

    The purpose of this unit is to explore entertainment history and the implications of key industry questions such as: What is entertainment and where did it come from? How does it affect our lives? What are the styles and fashions, and who are the people, who have influenced what we consider to be entertainment? 

    This will establish a sound understanding of the trends in entertainment that have helped shaped popular culture by identifying some of the key players and events as well as the emerging technologies that have been used to exploit and develop entertainment over the past 70 years. Students will work individually and in groups to research and analyse how the entertainment industry has evolved internationally and in Australia since 1945.

  2. Professional communication

    The purpose of this unit is to develop communication skills that are essential for successful communication within the entertainment industry. 

    This unit is designed to provide a practical introduction to fundamental communication principles and a forum for practising communication skills. Students will study business communication practise that helps in the development of a professional style in relation to the writing of business letters, proposals, briefs and advertising copy. They learn about academic writing as essays, reports and assignments, and develop verbal and non-verbal communication skills to help them speak confidently in public as well as to negotiate, to present, and to debate.

  3. Introduction to entertainment business principles

    This unit provides students with an overview of the foundations of the contemporary entertainment business management environment. Students will analyse and evaluate the range of legal and contractual issues that relate to management responsibilities as encountered on a day-to-day basis. Students will develop an understanding of Australia's regulatory foundations, the complex inter-relationships that underpin the entertainment industry, and the legal and contractual issues that need to be considered in an entertainment management context.

  4. Professional practice I

    This practical unit enables the student to develop and consolidate their understanding of the complex nature of managing emerging artists and creative projects in the entertainment industry. 

    This 'simulated' management project will allow the student to reflect on this trimester's other units and to apply their critical analysis skills to the range of issues and responsibilities that are involved in the development and management of a musical performance project.

  5. Entertainment marketing

    Turning the production of creative people (artistic and musical works, performances, events and merchandise) into a solid business is the core responsibility of the entertainment marketer. The entertainment marketer is the key link between the creative artist and the market, and capturing people's attention and imagination requires a thorough understanding of the theoretical principles that underpin marketing processes. 

    This unit will provide an overview of the historical development of the socio-economic processes at the core of contemporary marketing with demonstration of the key methodologies accepted by both industry and marketing academia alike. Specifically, students will look at the direct application of contemporary marketing practice to the creative industries and the challenges faced when commercialising music, entertainment and the arts.

  6. Accounting fundamentals

    This unit contributes to the degree by enabling students to understand the principles of accounting and its role in providing information about an organisation's financial position. 

    This unit will introduce the student to financial accounting and taxation as it applies to small business and the critical role that financial accounting plays in the short- and long-term prospects of business success.

  7. Copyright & publishing

    The purpose of this unit is to give management students a working knowledge of copyright as it broadly applies to musical, literary, dramatic and artistic works and the functions and responsibilities of publishers and publishing companies. All areas relating to the application of copyright and the workings of publishing are considered and this unit also introduces foundational understanding of music publishing contracts. 

    This unit will provide fundamental understanding of the key principles of publishing and will enable the student to comprehend the legal parameters of copyright and to apply business principles to music, film and entertainment publishing ventures in traditional and digital contexts.

  8. Professional practice II

    The purpose of Professional Practice subjects is to augment face-to-face classroom study by providing students with the opportunity to apply basic concepts and techniques of entertainment business management to a series of tasks relevant to establishing an entertainment business. 

    Professional Practice I focused on helping students identify the valuable aspects of an entertainment product and writing a management plan to develop that product into a market-ready form. In Professional Practice II students build on this and  Introduction to Entertainment Industry Business Principles to identify suitable markets and develop a comprehensive business plan to take that product to them. 

    This unit contributes to the degree by giving the students the opportunity to apply their acquired skills and knowledge in real world applications involving research and project work and developing their skills in problem identification and analysis and small business development.

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