business_and_accounting_courses

Certificate IV in Advertising

BSB40115

  • Break into advertising or improve your career prospects with this Certificate IV in Advertising (BSB40115)
  • Obtain a qualification in 1 year
  • Study online when it suits you

Have a question about this course?

At a glance

Study mode

laptop
Online

Provider

OTEN – Open Training & Education Network (RTO 90004)
Career Opportunities

You will be qualified to work as a:

  • Account Coordinator
  • Copywriter
  • Media Planner
  • Media Buyer
  • Media Assistant
Recognition

Nationally recognised - meets Australian Qualifications Framework standards.

Prerequisites

None

Location

Online

Course length
Self-paced (e.g. 14 hrs a week = finish in 6 months, 7 hrs a week = finish in 1 year). Complete within 1 year.
Study mode

Online


Online

Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.

Blended

Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.

In-class

Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Assessment
Online quizzes & assignments
Start date

Enrol anytime.

Provider
OTEN – Open Training & Education Network (RTO 90004)

TAFE NSW - OTEN - Open Training and Education Network (RTO 90004) is the largest online TAFE provider in Australia.

You can study OTEN’s accredited online TAFE courses at your own pace, and start anytime.

OTEN’s flexible courses are developed in consultation with relevant industry groups – to ensure you build the skills that are valued by employers.

TAFE NSW - Open Training & Education Network (RTO 90004) trading as Open Training & Education Network

Price

The course price can vary depending on a few factors, including whether you are an Australian resident or your chosen payment option. To find out more, contact the course provider.

What you'll learn

You'll learn about:

  • Marketing activities including profiling the market 
  • Consumer behaviour 
  • Conducting market research & pre-campaign testing, analysis & reporting
  • Monitoring advertising production 
  • Scheduling advertisements 
  • Preparing & delivering presentations 
  • Building client relationships & networks

Course structure

10 units

Units

  1. BSBRES401 - Analyse & present research information


    In this unit you will develop the skills and knowledge required to gather, organise and present workplace information using available systems and technology.

    Specifically you will be able to:

    • Researching information requirements
    • Using appropriate data collection & analysis tools
    • Structuring & reporting on research within a business context
    • Drawing conclusions & making recommendations
    • Privacy & ethical issues
  2. BSBMKG402 - Analyse consumer behaviour for specific markets


    In this unit you will develop the skills and knowledge required to analyse consumer behaviour for specific markets and needs.

    Specifically you will be able to:

    • Gather information about consumer interest in product & service markets
    • Recommend focus of appeal for marketing strategies for product or service
  3. BSBREL402 - Build client relationships & business networks


    This unit develops the skills, knowledge required to establish, maintain and improve client relationships and to actively participate in networks to support attainment of key business outcomes.

    Specifically you will be able to:

    • Initiate interpersonal communication with clients
    • Establish and maintain & improve ongoing client relationships
    • Build and maintain networks
  4. BSBMKG408 - Conduct market research


    In this unit, learners develop the skills and knowledge required to conduct market research using interview and survey methodologies and report on findings.

    Specifically you will be able to:

    • Conduct desk research to gather background market information
    • Develop research methodology & objectives
    • Recruit respondents
    • Gather data & information from respondents
    • Analyse research information
    • Prepare research reports
  5. BSBADV402 - Conduct pre-campaign testing


    In this unit you will develop the skills and knowledge required to plan, pilot and adjust an advertising campaign to ensure marketing communication objectives are met.

  6. BSBCMM401 - Make a presentation


    In this unit you will learn to plan, deliver and evaluate a formal verbal and written presentation appropriate to a specific audience.

  7. BSBADV403 - Monitor advertising production


    On completion of this unit you will have the skills and knowledge required to oversee, monitor and report on pre-production, production and post-production work for advertisements.

  8. BSBMKG401 - Profile the market


    In this unit you will develop the skills and knowledge to profile a target market or market segments in line with a marketing plan and to develop market positioning strategies.

  9. BSBADV404 - Schedule advertisements


    This unit describes skills and knowledge required to prepare and cost media schedules, book advertising time and space, and lodge advertisements.

  10. BSBMKG414 - Undertake marketing activities


    On completion of this unit you should be able to plan, implement and manage basic marketing and promotional activities for a business.

Support and delivery

Studying online explained

When you study online with OTEN, you can:

  • Study from anywhere, when it suits you best.
  • Graduate with the identical qualification as an on-campus student.
  • Get comprehensive support from teachers via phone and email.
  • Access course materials online.
  • Interact with teachers and fellow students via platforms like virtual classrooms, forums and video calls.

OTEN's online courses can also be referred to as distance education. Some hard-copy course materials and assessments may be accessed or submitted via post.

Have a question about this course?

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