marketing_and_communication_courses

Certificate IV in Marketing

BSB41315

  • Develop essential marketing skills and industry knowledge with this Certificate IV in Marketing (BSB41315) from OTEN
  • Prepare for new career opportunities such as becoming a marketing coordinator or market research assistant
  • Study online when it suits you

Have a question or ready to enrol?

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At a glance

Study mode

laptop
Online

Provider

OTEN – Open Training & Education Network (RTO 90004)
Career Opportunities
Recognition

Nationally recognised - meets Australian Qualifications Framework standards.

Prerequisites

None

Location

Online

Course length
Self-paced (e.g. 14 hrs a week = finish in 6 months, 7 hrs a week = finish in 1 year). Complete within 1 year.
Study mode

Online


Online

Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.

Blended

Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.

In-class

Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Assessment
Online quizzes & assignments
Start date

Enrol anytime.

Contact us about enrolling.
Provider
OTEN – Open Training & Education Network (RTO 90004)

TAFE NSW - OTEN - Open Training and Education Network (RTO 90004) is the largest online TAFE provider in Australia.

You can study OTEN’s accredited online TAFE courses at your own pace, and start anytime.

OTEN’s flexible courses are developed in consultation with relevant industry groups – to ensure you build the skills that are valued by employers.

Many OTEN courses are VET FEE-HELP approved so you can study now and pay later.

TAFE NSW - Open Training & Education Network (RTO 90004) trading as Open Training & Education Network

Payment options

12-month interest free payment planTerms & conditions apply

Upfront payment

Read more
Price
Why isn't the course price shown?

Why isn't the course price shown?

The cost of a course can vary depending on a few factors, including:

  • Whether you are an Australian resident
  • How you pay for the course (via a government loan, via a payment plan, or upfront)

To work out how much this course would cost you,
contact a SEEK Learning consultant.

What you'll learn

You'll learn how to:

  • Analyse consumer behaviour & profile consumer & business markets
  • Undertake a range of marketing activities
  • Prepare & deliver marketing presentations
  • Conduct market research & analyse & present research information
  • Coordinate customer service strategies
  • Lead effective workplace relationships

Course structure

10 units

Units

  1. BSBRES401 - Analyse & present research information


    In this unit you will develop the skills and knowledge required to gather, organise and present workplace information using available systems and technology.

    Areas covered include:

    • Researching information requirements
    • Using appropriate data collection & analysis tools
    • Structuring & reporting on research within a business context
    • Drawing conclusions & making recommendations
    • Privacy & ethical issues
  2. BSBMKG402 - Analyse consumer behaviour for specific markets


    In this unit you will develop the skills and knowledge required to analyse consumer behaviour for specific markets and needs.

    Specially, you will:

    • Gather information about consumer interest in product & service markets
    • Recommend focus of appeal for marketing strategies for product or service
  3. BSBMKG408 - Conduct market research


    In this unit, learners develop the skills and knowledge required to conduct market research using interview and survey methodologies and report on findings.

    Specifically, you should be able to:

    • Conduct desk research to gather background market information
    • Develop research methodology & objectives
    • Recruit respondents
    • Gather data & information from respondents
    • Analyse research information
    • Prepare research reports
  4. BSBCUS401 - Coordinate implementation of customer service strategies


    On completion of this unit, you will be able to lead or work effectively in a team to co-ordinate customer service strategies for an organisation. You should also be able to evaluate and review customer satisfaction, report the findings and make recommendations for improvement.

    Specifically you will be able to:

    • Advise on customer service needs
    • Support implementation of customer service strategies
    • Evaluate and report on customer service
  5. BSBPRO401 - Develop product knowledge


    On completion of this unit you will have the skills and knowledge required to develop product knowledge in preparation for the sales process.

    Specifically you will:

    • Acquire knowledge of products in a specified area
    • Convert product knowledge into benefits
    • Evaluate competitors’ products
  6. BSBLDR402 - Lead effective workplace relationships


    This unit develops the skills, knowledge and attitudes to promote team cohesion. It includes motivating, mentoring, coaching and developing the team and liaising between management of the organisation and team members.

    On the successful completion of this unit, you will be able to:

    • Collect, analyse & communicate information & ideas
    • Develop trust & confidence as leader
    • Develop & maintain networks & relationships
    • Manage difficulties into positive outcomes
  7. BSBCMN401 - Make a presentation


    In this unit you will learn to plan, deliver and evaluate a formal verbal and written presentation appropriate to a specific audience.

  8. BSBMKG401 - Profile the market


    In this unit you will develop the skills and knowledge to profile a target market or market segments in line with a marketing plan and to develop market positioning strategies.

  9. BSBMKG413 - Promote products & services


    In this unit learners develop the skills and knowledge required to plan, coordinate and review and report on the promotion of an organisation’s products and services.

  10. BSBMKG414 - Undertake marketing activities


    On completion of this unit you should be able to plan, implement and manage basic marketing and promotional activities for a business.

Support and delivery

When you study online with OTEN, you can:

  • Study from anywhere, when it suits you best.
  • Graduate with the identical qualification as an on-campus student.
  • Get comprehensive support from teachers via phone and email.
  • Access course materials online.
  • Interact with teachers and fellow students via platforms like virtual classrooms, forums and video calls.

OTEN's online courses can also be referred to as distance education. Some hard-copy course materials and assessments may be accessed or submitted via post.

Payment options

There are 2 ways you can pay for this course:

1. 12-month interest free payment plan

Pay for your course over time by making weekly, fortnightly or monthly repayments.

This flexible payment plan requires no deposit, and you pay no interest for the first 12 months.

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

To understand more about payment options or find out if you’re eligible for a funding entitlement, contact a SEEK Learning Consultant.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
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