Certificate IV in Marketing


  • Develop essential marketing skills and industry knowledge with this Certificate IV in Marketing (BSB41315) from OTEN
  • Prepare for new career opportunities such as becoming a marketing coordinator or market research assistant
  • Study online when it suits you

Have a question or ready to enrol?

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At a glance

Study mode



OTEN – Open Training & Education Network (RTO 90004)
Career Opportunities

Nationally recognised - meets Australian Qualifications Framework standards.





Course length
Self-paced (e.g. 14 hrs a week = finish in 6 months, 7 hrs a week = finish in 1 year). Complete within 1 year.
Study mode


Online quizzes & assignments
Start date

Enrol anytime.

Contact us about enrolling.
OTEN – Open Training & Education Network (RTO 90004)
Payment options

12-month interest free payment planTerms & conditions apply

Upfront payment

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There are no entry requirements for this course. You can enrol no matter what level of education or work experience you have.

What you'll learn

You'll learn how to:

  • Analyse consumer behaviour & profile consumer & business markets
  • Undertake a range of marketing activities
  • Prepare & deliver marketing presentations
  • Conduct market research & analyse & present research information
  • Coordinate customer service strategies
  • Lead effective workplace relationships

Course structure

10 units


  1. BSBRES401 - Analyse & present research information

  2. BSBMKG402 - Analyse consumer behaviour for specific markets

  3. BSBMKG408 - Conduct market research

  4. BSBCUS401 - Coordinate implementation of customer service strategies

  5. BSBPRO401 - Develop product knowledge

  6. BSBLDR402 - Lead effective workplace relationships

  7. BSBCMN401 - Make a presentation

  8. BSBMKG401 - Profile the market

  9. BSBMKG413 - Promote products & services

  10. BSBMKG414 - Undertake marketing activities

Support and delivery

When you study online with OTEN, you can:

  • Study from anywhere, when it suits you best.
  • Graduate with the identical qualification as an on-campus student.
  • Get comprehensive support from teachers via phone and email.
  • Access course materials online.
  • Interact with teachers and fellow students via platforms like virtual classrooms, forums and video calls.

OTEN's online courses can also be referred to as distance education. Some hard-copy course materials and assessments may be accessed or submitted via post.

Payment options

There are 2 ways you can pay for this course:

1. 12-month interest free payment plan

Pay for your course over time by making weekly, fortnightly or monthly repayments.

This flexible payment plan requires no deposit, and you pay no interest for the first 12 months.

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

To understand more about payment options or find out if you’re eligible for a funding entitlement, contact a SEEK Learning Consultant.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
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