Diploma of Marketing


Improve your career prospects in marketing with a Diploma in Marketing (BSB51215) qualification.

This course will give you the opportunity to develop the skills and knowledge you need to progress in this field, and you can explore roles such as Marketing Manager or Product Manager in a wide range of industries.

You will be trained in all facets of good marketing from formulating marketing strategies, to evaluating trends and analysing consumer behaviour.

Enjoy the flexible learning options this course offers and tailor your studies to suit your needs. This course is done entirely online so you can manage work, personal commitments and study at the same time.

Have a question or ready to enrol?

Document icon and receive a free course guide

At a glance

Study mode



OTEN – Open Training & Education Network (RTO 90004)
Career Opportunities

Nationally recognised - meets Australian Qualifications Framework standards.


No prerequisites for this course.
If you pay using VET FEE-HELP you need to provide a Year 12 Senior Secondary Certificate of Education or complete a Language Literacy & Numeracy test.



Course length
Self-paced (e.g. 18 hrs a week = finish in 6 months, 9 hrs a week = finish in 1 year). Complete within 1 year.
Study mode


Assignment & online tests
Start date

Enrol anytime.

Contact us about enrolling.
OTEN – Open Training & Education Network (RTO 90004)
Payment options

Study now pay later – VET FEE-HELP

12-month interest free payment planTerms & conditions apply

Upfront payment

Read more
The total cost varies depending on the payment option
Calculate total cost


There are no entry requirements for this course. You can enrol no matter what level of education or work experience you have.

What you'll learn

Become trained in:

  • Formulating, implementing and evaluating marketing strategies
  • Managing, evaluating and controlling marketing programs
  • Planning, researching and evaluating market trends
  • Managing a sales team
  • Managing budgets
  • Analysing consumer behaviour internationally

Course structure

8 units


  1. BSBMKG517 - Analyse consumer behaviour for specific international markets

  2. BSBMKG502 - Establish & adjust the marketing mix

  3. BSBMKG501 - Identify & evaluate marketing opportunities

  4. BSBMKG514 - Implement & monitor marketing activities

  5. BSBMKG507 - Interpret market trends & developments

  6. BSBSLS502 - Lead & manage a sales team

  7. BSBFIM501 - Manage budgets & financial plans

  8. BSBMKG506 - Plan market research

Support and delivery

When you study online with OTEN, you can:

  • Study from anywhere, when it suits you best.
  • Graduate with the identical qualification as an on-campus student.
  • Get comprehensive support from teachers via phone and email.
  • Access course materials online.
  • Interact with teachers and fellow students via platforms like virtual classrooms, forums and video calls.

OTEN's online courses can also be referred to as distance education. Some hard-copy course materials and assessments may be accessed or submitted via post.

Payment options

There are 3 ways you can pay for this course:

1. Study now pay later – VET FEE-HELP

If you are eligible, you can pay for this course through the Australian Government’s VET FEE-HELP loan scheme.

This means you don’t need to pay upfront for the course if you:

2. 12-month interest free payment plan

Pay for your course over time by making weekly, fortnightly or monthly repayments.

This flexible payment plan requires no deposit, and you pay no interest for the first 12 months.

3. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

To understand more about payment options or find out if you’re eligible for a funding entitlement, contact a SEEK Learning Consultant.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
Document icon and receive a free course guide

Free call 1800 674 972

9am - 5.30pm AEST Monday - Friday