marketing_courses

Marketing Essentials

How do you know what consumers really want?

Marketing is a core business process that helps companies develop strong relationships with consumers – it's used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organisation.

This online short course from Skillsoft will give you a broad understanding of marketing processes and can be completed in just five hours.  

The Marketing Essentials short course is made up of the following five units:

Ready to start?

Price: $295 AUD

At a glance

Study mode

laptop
Online

Provider

Skillsoft
Career Opportunities

Use this course to gain an understanding of marketing processes within any organisation.

Recognition

Skillsoft is an award-winning provider of online learning.

Prerequisites

None

Location

Online

Course length
5 hours
Study mode

Online

Assessment
No assessments
Start date

Start anytime.

Provider
Skillsoft
Payment options

12-month interest free payment planTerms & conditions apply

Upfront payment

Price
$295

Prerequisites

There are no entry requirements for this course. You can enrol no matter what level of education or work experience you have.

What you'll learn

You'll learn about:

  • Marketing functions within organisations 
  • About marketing goals and types of marketing plans
  • Marketing planning
  • About quantitative and qualitative research
  • Typical marketing costs that have to be budgeted for during the creation of a marketing plan
  • How to develop and execute a marketing plan
  • The components of a product offering
  • Different pricing strategies
  • Different types of promotions
  • The key considerations in selecting appropriate distribution channels for your products
  • The key characteristics of push and pull distribution
  • How to select and manage intermediaries
  • The key characteristics of the internet as a distribution channel
  • The benefits to companies of using online distribution
  • Promotional communications goals
  • About traditional vs online media
  • The process to calculate ROI on marketing campaigns

Course structure

5 units

Introduction to Marketing

Learn how online and social media marketing is changing the face of marketing by bringing companies and customers closer together than ever before through new technologies.

Planning and people

This unit focuses on the importance of linking marketing activities to an organisation's overall strategic objectives, and exactly how the planning process is carried out.

Ready to start?

  • Enrol in a few steps
  • Receive access to the course by email
  • Support is available as you study

Price: $295 AUD