How do you know what consumers really want?
Marketing is a core business process that helps companies develop strong relationships with consumers – it's used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organisation.
This online short course from Skillsoft will give you a broad understanding of marketing processes and can be completed in just five hours.
The Marketing Essentials short course is made up of the following five units:
Use this course to gain an understanding of marketing processes within any organisation.
Skillsoft is an award-winning provider of online learning.
12-month interest free payment planTerms & conditions apply
There are no entry requirements for this course. You can enrol no matter what level of education or work experience you have.
You'll learn about:
Learn how online and social media marketing is changing the face of marketing by bringing companies and customers closer together than ever before through new technologies.
This unit focuses on the importance of linking marketing activities to an organisation's overall strategic objectives, and exactly how the planning process is carried out.