Marketing Essentials

How do you know what consumers really want?

Marketing is a core business process that helps companies develop strong relationships with consumers – it's used to identify the right consumers, anticipate their wants and needs and ultimately create value for them and for your organisation.

This online short course from Skillsoft will give you a broad understanding of marketing processes and can be completed in just five hours.  

The Marketing Essentials short course is made up of the following five units:

Ready to start?

Price: $295 AUD

At a glance

Study mode



Career Opportunities

Use this course to gain an understanding of marketing processes within any organisation.


Skillsoft is an award-winning provider of online learning.





Course length
5 hours
Study mode



Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.


Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.


Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

No assessments
Start date

Start anytime.


Skillsoft is the premier global provider of online IT and project management certification training courses.

If you want to be an expert of a particular software package or project management practice, a Skillsoft course will prepare you completely for the certification exam.

The certifications include Microsoft, Cisco, Oracle, Six Sigma, PRINCE2 and more.

Skillsoft's award-winning training method combines affordable computer-based training with the personal attention of instructor-led training.

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12-month interest free payment planTerms & conditions apply

Upfront payment

What you'll learn

You'll learn about:

  • Marketing functions within organisations 
  • About marketing goals and types of marketing plans
  • Marketing planning
  • About quantitative and qualitative research
  • Typical marketing costs that have to be budgeted for during the creation of a marketing plan
  • How to develop and execute a marketing plan
  • The components of a product offering
  • Different pricing strategies
  • Different types of promotions
  • The key considerations in selecting appropriate distribution channels for your products
  • The key characteristics of push and pull distribution
  • How to select and manage intermediaries
  • The key characteristics of the internet as a distribution channel
  • The benefits to companies of using online distribution
  • Promotional communications goals
  • About traditional vs online media
  • The process to calculate ROI on marketing campaigns

Course structure

5 units

Introduction to Marketing

Learn how online and social media marketing is changing the face of marketing by bringing companies and customers closer together than ever before through new technologies.

Planning and people

This unit focuses on the importance of linking marketing activities to an organisation's overall strategic objectives, and exactly how the planning process is carried out.

Ready to start?

  • Enrol in a few steps
  • Receive access to the course by email
  • Support is available as you study

Price: $295 AUD