Bachelor of Business (Marketing)

The one thing standing in the way of the success of a product or service often comes down to good marketing. Not surprisingly a skilled marketing professional is always in demand and highly sought after.

If you’re after a career that’s challenging, allows you to work in a diverse number of fields and is constantly changing, then marketing is the right fit for you.

Swinburne Online’s marketing degree gives you a strong foundation in this field and qualifies you to work across a range of sectors. Graduate with a degree from a highly-regarded university, all while tailoring your studies to suit your needs.

Have a question or ready to enrol?

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At a glance

Study mode



Swinburne (RTO 3059)
Career Opportunities

Nationally recognised - meets Australian Qualifications Framework standards.


Relevant academic or work experience



Course length
Set your own timetable & finish the course within 2 years (minimum) to 9 years (maximum)
Study mode


Reports, essays, projects & exams
Start date

3 start dates per year.

Contact us about enrolling.
Swinburne (RTO 3059)
Payment options

Study now pay later – HECS-HELP

Upfront payment

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Year 12 graduates need:

  • Successful completion of the Victorian Certificate of Education (VCE) or equivalent (VCE studies must have included successful completion of units 3 and 4 in English with a minimum study score of 25 in English), and meet the associated minimum ATAR; OR

Non-year 12 and mature age students not holding an appropriate Year 12 or equivalent qualification may be eligible if they have:

What you'll learn

This program covers:

  • International marketing
  • Communication
  • Advertising
  • Promotion
  • Buyer behaviour
  • Marketing planning
  • Market research
  • Digital marketing

Course structure

24 units

Core units

  1. Learning & communicating online

  2. Microeconomics

  3. Marketing research

  4. Financial information for decision making

  5. Introduction to business information systems

  6. Integrated marketing communications

  7. Product & service innovation management

  8. Marketing strategy & planning

  9. Industry consulting project

  10. Fundamentals of marketing

  11. Introduction to management

  12. Marketing & communication information & decision making

  13. Contemporary issues in entrepreneurship & innovation

  14. Introduction to business law

  15. Marketing channel design & integration

  16. Consumer behaviour

  17. Branding, innovation & design

  18. Integrative business practice


You will need to complete 8 electives as part of this course. You can select your units from a range of other Swinburne Online courses.

Support and delivery

Studying with Swinburne Online

Support for students

Set your own timetable

This degree’s flexibility allows you to tailor your studies to your schedule. Studying online also means your course work is portable – you can study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period. On average each unit requires approximately 8 hours of study time each week. This includes doing readings, activities, interaction with other students and assessment tasks.


This course fulfils the educational requirements for recognition as a Certified Practising Marketer.

Upon graduation, you may be eligible to become an associate of the Australian Marketing Institute (AMI).

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – HECS-HELP

This course can be paid for through the HECS-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
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