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Bachelor of Business (Marketing)

The one thing standing in the way of the success of a product or service often comes down to good marketing. Not surprisingly a skilled marketing professional is always in demand and highly sought after.

If you’re after a career that’s challenging, allows you to work in a diverse number of fields and is constantly changing, then marketing is the right fit for you.

Swinburne Online’s marketing degree gives you a strong foundation in this field and qualifies you to work across a range of sectors. Graduate with a degree from a highly-regarded university, all while tailoring your studies to suit your needs.

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At a glance

Study mode

laptop
Online

Provider

Swinburne (RTO 3059)
Career Opportunities
Recognition

Nationally recognised - meets Australian Qualifications Framework standards.

Prerequisites

Relevant academic or work experience

Location

Online

Course length
Set your own timetable & finish the course within 2 years (minimum) to 9 years (maximum)
Study mode

Online


Online

Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.

Blended

Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.

In-class

Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Assessment
Reports, essays, projects & exams
Start date

3 start dates per year.

Contact us about enrolling.
Provider
Swinburne (RTO 3059)

This Swinburne University of Technology qualification is delivered by Swinburne Online.

As a Swinburne Online student you'll graduate with a nationally recognised Swinburne University qualification, and have the flexibility of studying online when it suits you.

Read more about
Swinburne (RTO 3059)
Payment options

Study now pay later – HECS-HELP

Upfront payment

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Price
Why isn't the course price shown?

Why isn't the course price shown?

The cost of a course can vary depending on a few factors, including:

  • Whether you are an Australian resident
  • How you pay for the course (via a government loan, via a payment plan, or upfront)

To work out how much this course would cost you,
contact a SEEK Learning consultant.

Prerequisites

Year 12 graduates need:

  • Successful completion of the Victorian Certificate of Education (VCE) or equivalent (VCE studies must have included successful completion of units 3 and 4 in English with a minimum study score of 25 in English), and meet the associated minimum ATAR; OR

Non-year 12 and mature age students not holding an appropriate Year 12 or equivalent qualification may be eligible if they have:

What you'll learn

This program covers:

  • International marketing
  • Communication
  • Advertising
  • Promotion
  • Buyer behaviour
  • Marketing planning
  • Market research
  • Digital marketing

Course structure

24 units

Core units

  1. Learning & communicating online


    This unit will introduce fundamentals of communication and learning in an online environment. Students will gain increased capability in a range of skills such as online written communication, collaboration in individual and group work, and critiquing and analysing a variety of information sources. Students will be encouraged to draw on their own understanding and experience while contributing and sharing ideas with peers.

  2. Microeconomics


    This unit aims to help students understand some of the basic tools and concepts of microeconomics and apply them to a variety of economic issues faced by individuals, business, nonprofit organisations and governments. Students will develop expertise in using an analytical approach to problem-solving which will benefit them in their personal and professional lives. Students will appreciate the nature and significance of the key economic concept of opportunity cost and its relevance in a variety of personal and professional decision-making processes.

  3. Marketing research


    This unit aims to assist students in understanding the marketing research process with an emphasis on the practical implementation of survey research techniques in a real life situation. In addition, students should have developed the ability to identify research opportunities, as well as to understand how marketing research findings can be practically implemented in the business environment.

  4. Financial information for decision making


    The aim of this unit is to provide a framework for students to learn basic accounting concepts and show how these concepts can be applied to financial reports (for both internal and external use) that provide useful information for business evaluation and decision making. The unit has been designed to meet the needs of two broad categories of students. For those intending to take further studies in accounting, this unit will serve as an essential foundation and preparation for that continued study. For those who do not intend to take further units in accounting, the experience gained from this unit will be invaluable to their future business career. Whatever aspect of business students intend to specialise in, they will need to be familiar with the concepts and principles underlying the practice of accounting. Such knowledge will enable students to understand the importance of financial information in decision making and thereby provide them with the necessary financial literacy for their future role in the world of business.

  5. Introduction to business information systems


    Introduction to Business Information Systems aims to instil an appreciation of how technology can be used to assist business, without the technology becoming an end in itself. In particular, the unit aims to generate an awareness of the importance of information to decision-making and how to provide such information to ensure its usefulness to the decision makers. Students gain a strong foundation of business systems fundamentals and the influence of the Internet on business stakeholders; customers, suppliers, manufacturers, service makers, regulators, managers and employees.

  6. Integrated marketing communications


    The marketing communications industry is a major sector of Marketing. This unit explores the various promotional strategies utilised by marketers. It provides insights into how to adapt advertising, media, event management, public relations, sales promotion, and direct marketing policy and techniques to achieve campaign objectives and facilitate their effective implementation.

  7. Product & service innovation management


    To remain competitive, corporations must create superior value to their target market through the development and management of innovative products and services that are perceived to be superior by customers as compared to the competitors' offerings. The aim of this unit is to build on the foundational marketing concepts by developing a deeper understanding of the steps involved in the development of new products and services, and the strategies in managing product and service innovation to deliver superior value to customers. Specific objectives address innovation, services & product development and management issues from a marketing management approach (that is to say, with a lesser emphasis on other approaches such as economic, technical or purely creative - these areas are not ignored but are treated as contributory disciplines).

  8. Marketing strategy & planning


    This unit develops a student's analytical and creative skills in using appropriate tools to take a product or service and prepare a comprehensive strategy and plan to deliver the desired results for a business. To do this, students will be able to select, using rational selection criteria, an appropriate strategy that will perform best in the dynamic competitive context of a business's global environment.

  9. Industry consulting project


    The unit provides an opportunity for students to apply skills and engage in a consulting project for an industry partner. Multidisciplinary teams will work on a live problem solving project from profit or not-for-profit enterprises operating in either private or public sectors. Teams will work under the guidance of a coach with project specific inputs from the industry client briefs. In the final week, teams will deliver their findings and recommendations to industry partner through an oral presentation and a written report. The unit aims at facilitating a successful transition from academic learning environment to work environment.

  10. Fundamentals of marketing


    At the conclusion of this unit of study, the successful student will have acquired an understanding of key Marketing concepts and their application to modern business. This understanding of Marketing will also aid in the understanding of other disciplines in the Bachelor of Business/Commerce as well as providing a strong philosophical foundation for the vocational study of Marketing. In addition, students will have started the journey towards graduation and as such, this unit of study aims to provide students with opportunities to develop graduate attributes. This unit of study provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.

  11. Introduction to management


    This unit aims to provide a broad understanding of management and its importance in enabling organisations to be effective within a diverse globalised environment. Students will learn to describe the four basic management functions of planning, organising, leading and controlling across an organisation; understand the application of some basic management principles in an increasingly global business environment; understand the importance of behaving in a professional and ethical manner; and prepare academic reports and essays including case studies using the appropriate format.

  12. Marketing & communication information & decision making


    This unit examines the information and decision making processes which organisations most commonly utilise to develop effective marketing and communication. The content reflects the key information areas that companies invest most of their market research budget into capturing, interpreting and utilising. Students will explore trends in marketing research, internal company market information strategies, as well as the information challenges posed by international and emerging markets.

  13. Contemporary issues in entrepreneurship & innovation


    This unit focuses on contemporary theoretical and practice based issues in Entrepreneurship and Innovation, which will be integrated with business and management theories, models and frameworks. On completion of the unit students will be able to identify, analyse, evaluate and offer value creating solutions to local and global business and social problems from entrepreneurship and innovation perspective.

  14. Introduction to business law


    The aims of this introductory unit are to introduce students to the framework of the Australian legal system and to the business structures operating in Australia and to provide an introductory overview of various areas of the law including Contracts, Torts, Sale of Goods, Consumer Protection, Company Law and Remedies.

  15. Marketing channel design & integration


    This unit examines the various channels of distribution, including retailing and their strategic role in the marketing mix. The study of this unit facilitates the building of solid knowledge of physical and virtual store and outlet design, covering both traditional and online formats. Students will acquire a deep understanding of managing intermediaries from sales and marketing perspective.

  16. Consumer behaviour


    Consumer behaviour is one of the major considerations for businesses in designing and delivering successful products and services. In this unit, students will examine how businesses do this, by looking into psychological, social, and cultural aspects of consumers and the impact of marketing strategies on buyer attitudes, decision-making, and behaviour. Based on engaging, interactive lectures and tutorials, students will build their marketing knowledge by applying theory into practical, realistic contexts. To help students to do this, students will build skills in understanding human behaviour, and students will work individually and in teams to develop innovative solutions to business problems in creative, interesting ways.

  17. Branding, innovation & design


    This unit explores the advanced application of marketing to the innovative design and management of brands. Bringing together research on brand design and management, innovation, consumer behaviour and marketing communications, students will develop skills to understand how brands are created to carefully targeted markets and audiences. Students will also learn about and apply cutting-edge ideas and practices to explore the importance of design and innovation in branding.

  18. Integrative business practice


    In this unit, students will consolidate past learning, with important issues discussed earlier in the program being revisited in crossdisciplinary contexts. We will, however, give you reading materials relevant to specific problems you will work on in class. These will form the basis for in-class tests that will demonstrate your preparation and understanding. By revisiting the unit material you have studied throughout your degree through scenarios and exercises, encouraging self-reflection, and providing feedback, the unit will hone your skills and give you the confidence to apply your learning holistically to business problems.

Electives

You will need to complete 8 electives as part of this course. You can select your units from a range of other Swinburne Online courses.

Support and delivery

Studying with Swinburne Online

Support for students

Set your own timetable

This degree’s flexibility allows you to tailor your studies to your schedule. Studying online also means your course work is portable – you can study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period. On average each unit requires approximately 8 hours of study time each week. This includes doing readings, activities, interaction with other students and assessment tasks.

Recognition

This course fulfils the educational requirements for recognition as a Certified Practising Marketer.

Upon graduation, you may be eligible to become an associate of the Australian Marketing Institute (AMI).

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – HECS-HELP

This course can be paid for through the HECS-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
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