Bachelor of Business (Public Relations)

When it comes to business, the key to getting communication right between an organisation and their audience is public relations (PR).

PR is about making sure the right messages are heard and are delivered in the most effective way possible so people not only listen – they also pay attention. It often takes strong communication skills, strategy and management to make this happen.

A skilled public relations professional is crucial to getting a business noticed and heard.

Swinburne Online’s course will develop the skills you need to not just to get your PR career started but for it to thrive in future. Study online in your own time and graduate with the same degree you would have if you’d studied on campus.

Have a question or ready to enrol?

Document icon and receive a free course guide

At a glance

Study mode



Swinburne (RTO 3059)
Career Opportunities

Nationally recognised - meets Australian Qualifications Framework standards.


Relevant academic or work experience



Course length
Set your own timetable & finish the course within 2 years (minimum) to 9 years (maximum)
Study mode


Reports, essays, projects & exams
Start date

3 start dates per year.

Contact us about enrolling.
Swinburne (RTO 3059)
Payment options

Study now pay later – HECS-HELP

Upfront payment

Read more
Why isn't the course price shown?


Year 12 graduates need:

  • Successful completion of the Victorian Certificate of Education (VCE) or equivalent (VCE studies must have included successful completion of units 3 and 4 in English with a minimum study score of 25 in English), and meet the associated minimum ATAR; OR

Non-year 12 and mature age students not holding an appropriate Year 12 or equivalent qualification may be eligible if they have:

What you'll learn

Become trained in:

  • Effective communication of corporate objectives
  • Understanding how PR supports the implementation of strategic plans, communication planning and campaign development
  • Taking on the challenges of the dynamic PR sector

Course structure

24 units

Core units

  1. Learning & communicating online

  2. Public relations theory & practice

  3. Introduction to management

  4. Public relations writing

  5. Issues, crisis & risk communication

  6. Financial information for decision making

  7. Introduction to business information systems

  8. Fundamentals of marketing

  9. Integrative business practice

  10. Global public relations practice

  11. Microeconomics

  12. Integrated marketing communications

  13. Events management

  14. Public relations project & campaign planning

  15. Contemporary issues in entrepreneurship & innovation

  16. Marketing & communication information & decision making

  17. Introduction to business law

  18. Industry consulting project

  19. Professional communication practice


You will need to complete 8 electives as part of this course. You can select your units from a range of other Swinburne Online courses.

Support and delivery

Studying with Swinburne Online

Support for students

Set your own timetable

This degree’s flexibility allows you to tailor your studies to your schedule. Studying online also means your course work is portable – you can study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period. On average each unit requires approximately 8 hours of study time each week. This includes doing readings, activities, interaction with other students and assessment tasks.

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – HECS-HELP

This course can be paid for through the HECS-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
Document icon and receive a free course guide

Free call 1800 674 972

9am - 5.30pm AEST Monday - Friday