Bachelor of Business (Sports Management)

Calling all sports fans – this is your chance to learn how to tackle a management career in the sport and leisure industry. In our course, you’ll explore how to promote healthy lifestyle choices and supportive communities, while gaining leadership skills for maintaining community relationships and sports organisations.

Broaden your career opportunities even further by completing units in sports marketing, administration and events.

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At a glance

Study mode



Swinburne (RTO 3059)
Career Opportunities
  • Event Coordinator
  • Sporting Club Manager
  • Events Manager
  • Sponsorship Manager
  • General Manager

Nationally recognised - meets Australian Qualifications Framework standards.

Relevant academic or work experience


Course length
Set your own timetable & finish the course within 2 years (minimum) to 9 years (maximum)
Study mode



Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.


Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.


Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Reports, essays, projects & exams
Start date

3 start dates per year.

Contact us about enrolling.
Swinburne (RTO 3059)

This Swinburne University of Technology qualification is delivered by Swinburne Online.

As a Swinburne Online student you'll graduate with a nationally recognised Swinburne University qualification, and have the flexibility of studying online when it suits you.

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Swinburne (RTO 3059)

Study now pay later – HECS-HELP

Upfront payment

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To gain entry into this course, you must have:

  • Successful completion of the Victorian Certificate of Education (VCE) or equivalent, (VCE studies must have included successful completion of units 3 and 4 in English with a minimum study score of 25 in English), and meet the associated minimum ATAR; OR
  • a Certificate IV qualification or above; OR
  • at least 4 years of related work experience

If you don't meet the above requirements, you can still gain entry into this course by completing a Special Tertiary Admissions Test (STAT).

What you'll learn

Become trained in:

  • Management skills and knowledge of the sports industry 
  • How to promote healthy lifestyle choices and provide sporting facilities for communities
  • How to manage a facility and market a sporting club or event

Course structure

24 units

Core units

  1. Learning & communicating online

    This unit will introduce fundamentals of communication and learning in an online environment. Students will gain increased capability in a range of skills such as online written communication, collaboration in individual and group work, and critiquing and analysing a variety of information sources. Students will be encouraged to draw on their own understanding and experience while contributing and sharing ideas with peers.

  2. Sports marketing

    This unit aims to provide the basic principles and tools for sports marketing that represent the essential knowledge sports managers require in order to favourably position their sport, association, club, team, code or event in the highly competitive sport market.

  3. Sports/advertising/media

    This unit explores the deep connection between sports, advertising and media. You will gain an understanding of the ways in which sport and advertising function, how they operate in the broader context of television and other media and the ways in which they impact on ideas of race, nation, audience and merchandising. The unit will also equip you with the tools necessary for media analysis together with the opportunity to analyse a media advertising campaign.

  4. Events management

    This unit aims to identify the scope and scale of events then emphasise their importance, either as a catalyst for economic development, or as a generator of social cohesion. The next stage of the unit is to examine the multi-faceted functions of event management from conceptualisation, through to planning, risk management, and marketing. Finally, students will highlight both positive and negative impacts of events and advance sustainability as an overarching objective.

  5. Governance of sports law

    This unit examines the legal structures in place for the regulation of sporting organisations and the associated legal and governance duties associated with sports management, particularly in Australia.

  6. Contemporary issues in entrepreneurship & innovation

    This unit focuses on contemporary theoretical and practice based issues in Entrepreneurship and Innovation, which will be integrated with business and management theories, models and frameworks. On completion of the unit students will be able to identify, analyse, evaluate and offer value creating solutions to local and global business and social problems from entrepreneurship and innovation perspective.

  7. Introduction to business law

    The aims of this introductory unit are to introduce students to the framework of the Australian legal system and to the business structures operating in Australia and to provide an introductory overview of various areas of the law including Contracts, Torts, Sale of Goods, Consumer Protection, Company Law and Remedies.

  8. Business & society

    Business has an urgent need to review the way it interacts with and contributes to society. Today's leaders and managers need to be aware of the holistic views on organisations and society, learn how to identify challenges and opportunities in the future and develop ways to meet those challenges and capitalise on emergent opportunities.

    The unit challenges students to identify and evaluate major issues and trends impacting society and explore potential business implications that can drive sustainable innovation. The unit is designed to facilitate critical/analytical, systems, and creative thinking. Students in this unit will adapt a trans-disciplinary approach, drawing on relevant concepts and theories from philosophy, history, economics, geography, sociology and political science. A major focus will be a critical appreciation of stake-holder theory and how this theory frames integrative thinking across strategic management, finance, accounting, human resource management, marketing, law, public policy, and environment. It also covers two important areas that stakeholder theory has helped to shape and define: business ethics and corporate social responsibility.

  9. Industry consulting project

    The unit provides an opportunity for students to apply skills and engage in a consulting project for an industry partner. Multidisciplinary teams will work on a live problem solving project from profit or not-for-profit enterprises operating in either private or public sectors. Teams will work under the guidance of a coach with project specific inputs from the industry client briefs. In the final week, teams will deliver their findings and recommendations to industry partner through an oral presentation and a written report. The unit aims at facilitating a successful transition from academic learning environment to work environment.

  10. Introduction to sports business management

    This unit aims to introduce students to commoditisation of sport and help students understand the intersection between commercial, political and social benefits to sport. The unit provides a general background to the history of sport in Australia and the evolving role it plays in Australian society.

  11. Microeconomics

    This unit aims to help students understand some of the basic tools and concepts of microeconomics and apply them to a variety of economic issues faced by individuals, business, nonprofit organisations and governments. Students will develop expertise in using an analytical approach to problem-solving which will benefit them in their personal and professional lives. Students will appreciate the nature and significance of the key economic concept of opportunity cost and its relevance in a variety of personal and professional decision-making processes.

  12. Introduction to management

    This unit aims to provide a broad understanding of management and its importance in enabling organisations to be effective within a diverse globalised environment. Students will learn to describe the four basic management functions of planning, organising, leading and controlling across an organisation; understand the application of some basic management principles in an increasingly global business environment; understand the importance of behaving in a professional and ethical manner; and prepare academic reports and essays including case studies using the appropriate format.

  13. Sport clubs & facilities management

    This unit focuses on operational issues involved in the management of sporting and recreational facilities as well as major events. Issues include planning and design; staffing; organisational structures; risk management; and programming and fiscal control as it applies to local, state and national standard sporting facilities and events.

  14. Financial information for decision making

    The aim of this unit is to provide a framework for students to learn basic accounting concepts and show how these concepts can be applied to financial reports (for both internal and external use) that provide useful information for business evaluation and decision making. The unit has been designed to meet the needs of two broad categories of students. For those intending to take further studies in accounting, this unit will serve as an essential foundation and preparation for that continued study. For those who do not intend to take further units in accounting, the experience gained from this unit will be invaluable to their future business career. Whatever aspect of business students intend to specialise in, they will need to be familiar with the concepts and principles underlying the practice of accounting. Such knowledge will enable students to understand the importance of financial information in decision making and thereby provide them with the necessary financial literacy for their future role in the world of business.

  15. Introduction to business information systems

    Introduction to Business Information Systems aims to instil an appreciation of how technology can be used to assist business, without the technology becoming an end in itself. In particular, the unit aims to generate an awareness of the importance of information to decision-making and how to provide such information to ensure its usefulness to the decision makers. Students gain a strong foundation of business systems fundamentals and the influence of the Internet on business stakeholders; customers, suppliers, manufacturers, service makers, regulators, managers and employees.

  16. Fundamentals of marketing

    At the conclusion of this unit of study, the successful student will have acquired an understanding of key Marketing concepts and their application to modern business. This understanding of Marketing will also aid in the understanding of other disciplines in the Bachelor of Business/Commerce as well as providing a strong philosophical foundation for the vocational study of Marketing. In addition, students will have started the journey towards graduation and as such, this unit of study aims to provide students with opportunities to develop graduate attributes. This unit of study provides students with a series of learning opportunities designed to explore basic business and Marketing concepts from a variety of viewpoints including theoretical and applied perspectives.

  17. Integrative business practice

    In this unit, students will consolidate past learning, with important issues discussed earlier in the program being revisited in crossdisciplinary contexts. We will, however, give you reading materials relevant to specific problems you will work on in class. These will form the basis for in-class tests that will demonstrate your preparation and understanding. By revisiting the unit material you have studied throughout your degree through scenarios and exercises, encouraging self-reflection, and providing feedback, the unit will hone your skills and give you the confidence to apply your learning holistically to business problems.


You will need to complete 8 electives as part of this course. You can select your units from a range of other Swinburne Online courses.

Support and delivery

Studying with Swinburne Online

Support for students

Set your own timetable

Designed for maximum flexibility, this business course allows you to study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period.

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – HECS-HELP

This course can be paid for through the HECS-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

  • are an Australian citizen, OR
  • hold a permanent humanitarian visa, OR
  • hold a New Zealand Special Category Visa and meet the residency requirements.

Through HECS-HELP the Australian government pays the amount of your course to the education provider on your behalf. You’ll start paying back this loan through the tax system once your earn more than the minimum threshold (which is $54,869 for the 2016-2017 financial year).

The total cost of this course is government-subsidised if you pay via a HECS-HELP loan.

This means the price you pay for the course is much cheaper – the Australian Government covers part of the course fee. Government-subsidised places in this course are called Commonwealth-supported places.

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question about this course?

Our Learning Consultants can:
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  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol

Free call 1800 683 692

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