Bachelor of Communication (Media Studies)

If you want a successful career in media, you need to understand the difference between writing for newspapers, magazines, blogs and Twitter. This course will teach you to make the distinction and write successfully for a range of mediums.

You'll also learn about globalisation, media ownership, policy and regulation and the advances in social media.

Have a question or ready to enrol?

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At a glance

Study mode



Swinburne (RTO 3059)
Career Opportunities
  • Radio Producer
  • Radio Production Coordinator
  • Communication Coordinator
  • Digital Media Account Manager
  • Digital Marketing Manager

Nationally recognised - meets Australian Qualifications Framework standards.


Relevant academic or work experience



Course length
Set your own timetable & finish the course within 2 years (minimum) to 9 years (maximum)
Study mode


Reports, essays, projects & exams
Start date

3 start dates per year.

Contact us about enrolling.
Swinburne (RTO 3059)
Payment options

Study now pay later – HECS-HELP

Upfront payment

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To gain entry into this course, you must have:

  • Successful completion of the Victorian Certificate of Education (VCE) or equivalent, (VCE studies must have included successful completion of units 3 and 4 in English with a minimum study score of 25 in English), and meet the associated minimum ATAR; OR
  • a Certificate IV qualification or above; OR
  • at least 4 years of related work experience

If you don't meet the above requirements, you can still gain entry into this course by completing a Special Tertiary Admissions Test (STAT).

What you'll learn

Become trained in:

  • New media, including blogs, Facebook and YouTube
  • Making the distinction between new and traditional media such as newspapers, TV and radio
  • How to write for print, broadcast and digital media, and gain knowledge of current media theories

Course structure

24 units

Core units

  1. Learning & communicating online

  2. Introduction to media studies

  3. Screen studies: movies, television & ourselves

  4. Sports/advertising/media

  5. Contemporary design issues

  6. Media/literature project A

  7. Fundamentals of marketing

  8. Professional communication practice

  9. Innovation cultures: perspectives on science & technology

  10. Digital communities

  11. Australian media policy

  12. Introduction to design principles & processes

  13. Screen franchising & innovation

  14. Researching social media publics

  15. Marketing & communication information & decision making


You will need to complete 8 electives as part of this course. You can select your units from a range of other Swinburne Online courses.

Support and delivery

Studying with Swinburne Online

Support for students

Set your own timetable

Designed for maximum flexibility, this course allows you to study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period.

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – HECS-HELP

This course can be paid for through the HECS-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
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