Bachelor of Communication (Public Relations)

As a PR professional you’ll help businesses understand their audience, and create and implement successful campaigns that get the right message across.

This course is delivered online, which means you can study any time and from any location. You’ll graduate with a degree that’s identical to one gained on campus.

Have a question or ready to enrol?

Document icon and receive a free course guide

At a glance

Study mode



Swinburne (RTO 3059)
Career Opportunities

Nationally recognised - meets Australian Qualifications Framework standards.
Recognised by the Public Relations Institute of Australia for membership requirements.


Relevant academic or work experience



Course length
Set your own timetable & finish the course within 2 years (minimum) to 9 years (maximum)
Study mode


Reports, essays, projects & exams
Start date

3 start dates per year.

Contact us about enrolling.
Swinburne (RTO 3059)
Payment options

Study now pay later – HECS-HELP

Upfront payment

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Why isn't the course price shown?


To gain entry into this course, you must have:

  • Successful completion of the Victorian Certificate of Education (VCE) or equivalent, (VCE studies must have included successful completion of units 3 and 4 in English with a minimum study score of 25 in English), and meet the associated minimum ATAR; OR
  • a Certificate IV qualification or above; OR
  • at least 4 years of related work experience

If you don't meet the above requirements, you can still gain entry into this course by completing a Special Tertiary Admissions Test (STAT).

What you'll learn

Learn how to:

  • Research audiences
  • Develop messages that target these audiences
  • Create communication programs
  • Evaluate a program's success

Course structure

24 units

Core units

  1. Learning & communicating online

  2. Fundamentals of marketing

  3. Integrated marketing communications

  4. Public relations theory & practice

  5. Events management

  6. Public relations project & campaign planning

  7. Introduction to design principles & processes

  8. Marketing & communication information & decision making

  9. Media / literature project A

  10. Professional communication practice

  11. Introduction to media studies

  12. Global public relations practice

  13. Public relations writing

  14. Issues, crisis & risk communication

  15. Professional practice: Client & agency management

  16. Contemporary design issues


You will need to complete 8 electives as part of this course. You can select your units from a range of other Swinburne Online courses.

Support and delivery

Studying with Swinburne Online

Support for students

Set your own timetable

Designed for maximum flexibility, this public relations course allows you to study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period.

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – HECS-HELP

This course can be paid for through the HECS-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
Document icon and receive a free course guide

Free call 1800 673 913

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