graphic_design_courses

Bachelor of Design (Communication Design)

  • This cutting-edge design degree has been developed in consultation with the design industry and focuses on the future of visual communication
  • It prepares you to work in graphic design, advertising, corporate branding, product packaging, publishing and web design
  • You will learn how to apply design principles and new technology, and graduate with a professional portfolio that demonstrates your diverse production skills

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At a glance

Study mode

laptop
Online

Provider

Swinburne (RTO 3059)
Career Opportunities
  • Marketing Coordinator
  • Design Coordinator
  • Marketing and Design Executive
  • Graphic and Digital Designer
  • Account Manager
Recognition

Nationally recognised - meets Australian Qualifications Framework standards.

Prerequisites

Year 12 or equivalent, plus either a study score of 20 in a relevant subject, or a portfolio that demonstrates your ability to solve visual communication problems.

Location

Online

Course length
Set your own timetable & finish the course within 2 years (minimum) to 9 years (maximum)
Study mode

Online


Online

Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.

Blended

Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.

In-class

Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Assessment
Reports, essays & projects
Start date

3 start dates per year.

Contact us about enrolling.
Provider
Swinburne (RTO 3059)

This Swinburne University of Technology qualification is delivered by Swinburne Online.

As a Swinburne Online student you'll graduate with a nationally recognised Swinburne University qualification, and have the flexibility of studying online when it suits you.

Read more about
Swinburne (RTO 3059)
Price

Study now pay later – HECS-HELP

Upfront payment

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Prerequisites

To gain entry into this course, you must have:

  • Successful completion of the Victorian Certificate of Education (VCE) or equivalent, (VCE studies must have included successful completion of units 3 and 4 in English with a minimum study score of 25 in English), and meet the associated minimum ATAR; and either
  • a minimum study score of 20 in one of the following subjects: Product Design and Technology, Studio Arts, Media, Interactive Digital Media, Art or Visual Communication and Design; or
  • a portfolio that sufficiently demonstrates an understanding of the practical and theoretical aspects of visual communication design.

Portfolio requirements

Your portfolio needs to:

What you'll learn

Meet a Design tutor

Become trained in:

  • Industry standard production processes, including mass production and one-to-many
  • Applying decision making frameworks and research to design problems
  • Techniques associated with the design and implementation of web sites and pages
  • Coding and other software based techniques for generating and managing simple web sites
  • Principles, strategies and the design of advertising
  • How brand identities are developed for a specific market, and how the different elements of identity work to 'speak' to a target market
  • Principles of packaging design and the skills of research and project implementation
  • Historical development of 20th century design as a creative, cultural and professional
    practice, exploring key designers, innovations and movements
  • How to write informational and persuasive text to support visual designs.

Course structure

23 units

Units

  1. Design studio: Concepts & narratives


    This unit of study introduces students to the fundamentals of design exploration, conceptualisation and layout for 2D and 3D projects. Learn how to apply these concepts when working with image, object and language.

  2. Design studio: Packaging


    This unit introduces the principles of packaging design and the skills of research and project implementation. Learn about the importance of an integrated approach to branding and visual communication. The economic, environmental and sustainability components of packaging design is also investigated.

  3. Design studio: Typography


    To introduce students to, and develop an understanding of typographic forms, terminology, setting systems and conventions, using a variety of technologies. Students will develop an awareness of content and meaning through the exploration, application of typographic form with layout and design principles.

  4. Design studio: Visual communication


    Students will explore the relationship between type, image and meaning in visual communication. Learn about the design principles, methods and processes needed to create and develop design-based projects.

  5. Design studio: Web


    This unit introduces students to techniques associated with the design and implementation of web sites and pages. Students learn about coding and other software based techniques for generating and managing simple web sites. Developing technical literacy will enable students to collaborate with technical specialists on the implementation of more complex web projects.

  6. Communication design strategy


    This unit requires students to develop a strategic communication design project from initiation through to design production and evaluation. The project will examine the strategies underpinning a variety of commercial communication design projects and apply the skills of design research methods to a practical application.

  7. Design for production


    This unit introduces a range of industry standard production processes, including mass production and one-to-many communication. It explores methods of selection and sourcing of appropriate suppliers and manufacturers in relation to a specific project outcome. Learn about workflow for production and examine communication issues for designers and manufacturers.

  8. Design studio: Digital


    Students will explore vector and raster based software as design tools, applying them to specific formats and communication objectives. Students will develop the ability to use digital software for the development of visual communication for print and screen formats.

  9. Design studio: Photography


    This unit introduces students to the basic principles and application of photography in design through creative camera controls and techniques. Design theory covered includes the exploration of resolution, colour theory, scaling, editing and image analysis.

  10. Brand & identity design


    This unit explores how brand identities are developed for a specific market, and how the different elements of identity work to "speak" to a target market. Students complete a branding project focussing on a selected company or product and its target market.

  11. Capstone project


    Students will work on a collaborative project that draws upon the skills developed during the course.

  12. 20th century design


    This unit investigates the historical development of 20th century design as a creative, cultural and professional practice, exploring key designers, innovations and movements. Students learn how design has been historically practiced and how this informs today's designers who utilise modern technology, materials and production techniques.

  13. Contemporary design issues


    This unit develops a strategic knowledge of how design is practised in the world today through the exploration of contemporary design and media practices. Students are challenged to consider the technological, economic, social, political, cultural and environmental impact of their work.

  14. Experience design & usability for the web


    This unit explores the concept of Experience Design in which attention is given to the quality and effectiveness of the user experience of the product, which must be recognised and improved. The unit aims to provide skills in Experience Design and usability for digital media design practice. Through practical tasks and critical exploration of the relationship between experience design, usability, design concept and software capabilities, students will extend their understanding of the constraints of particular web design practices and ways in which they drive design. Students will develop an in-depth designed outcome based on this understanding.

  15. Interaction design for mobile devices


    This unit of study aims to introduce fundamental design and technical methodologies in designing interactive outcomes for mobile devices. Students will identify and apply industry best-practice, to inform project development; this knowledge may be applied to commercial outcomes in the design, web and computer game industries.

  16. Interaction design for web


    This unit aims to provide skills in interaction design for digital media design practice. Through practical tasks and critical exploration of the relationship between interaction design, design concept and software capabilities, students will extend their understanding of the constraints of particular web technologies and ways in which they drive design. Students will develop an in-depth designed outcome based on this understanding.

  17. Publication design


    This unit explores the formal, organisational, and craft aspects of publication design and provide the opportunity to engage in the development of experimental and innovative typographic and publication design. This unit enables students to examine how type communicates as a graphic form and its emotional impact on the audience. There is an emphasis on critical thinking, advanced visualisation and the application of communication intent to a complex document. Through the investigation and analysis of text and image organisation, structure and order, advanced typography, imaging and craft knowledge, students will produce professional quality graphic documents.

  18. Typography for print & interactive publication


    This unit seeks to enhance an understanding of typographic design required for the development of complex print and interactive publications. Students will gain knowledge of typography, e-publishing, digital interface design, interactive information graphics and its application to publication design conventions and as an aspect of professional practice within the context of communication design.

  19. Web marketing & advanced usability


    This unit aims to provide skills in web design and marketing to digital media design practice. Through practical tasks and critical exploration of the relationship between search engine optimisation (SEO), marketing, design concept and software capabilities, students will extend their understanding of the constraints of particular web design practices and ways in which they drive design. Students will develop an in-depth designed outcome based on this understanding.

Electives

You will need to complete 4 electives as part of this course. You can select your units from a range of other Swinburne Online courses.

Support and delivery

Studying with Swinburne Online

Support for students

Set your own timetable

Designed for maximum flexibility, this design course allows you to study anytime, anywhere.

There are 3 teaching periods a year, and you can enrol in 1 to 4 units every period.

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – HECS-HELP

This course can be paid for through the HECS-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

  • are an Australian citizen, OR
  • hold a permanent humanitarian visa, OR
  • hold a New Zealand Special Category Visa and meet the residency requirements.

Through HECS-HELP the Australian government pays the amount of your course to the education provider on your behalf. You’ll start paying back this loan through the tax system once your earn more than the minimum threshold (which is $54,869 for the 2016-2017 financial year).

The total cost of this course is government-subsidised if you pay via a HECS-HELP loan.

This means the price you pay for the course is much cheaper – the Australian Government covers part of the course fee. Government-subsidised places in this course are called Commonwealth-supported places.

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question about this course?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol

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