Associate Degree in Business

You need the right preparation behind you to become a success in the business of hospitality, tourism and events. 

This course is comprehensive and covers all facets of the business world from management to marketing and business law. Not only will you gain a strong understanding of the theoretical side of business you'll also gain plenty of practical experience throughout your course.

Have a question or ready to enrol?

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At a glance

Study mode



William Blue College of Hospitality Management (RTO 0269)
Career Opportunities
  • Team Leader
  • Assistant Manager
  • Business Consultant
  • Department Supervisor

Nationally recognised - meets Australian Qualifications Framework standards.
Accredited by the International Centre of Excellence in Tourism and Hospitality Education.


Year 12 ATAR of 58 or equivalent, OR demonstrated ability/work experience


NSW - Sydney


Course length
Accelerated: 1 - 2 years | Part-time: 3 - 5 years
Study mode





Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.


Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.


Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Assignments, case studies, presentations & quizzes and exams
Start date

6 start dates per year.

Contact us about enrolling.
William Blue College of Hospitality Management (RTO 0269)

William Blue College of Hospitality Management has been producing graduates with outstanding skills in hospitality, tourism and event management for over 20 years.

As a William Blue student, you have the opportunity to benefit from the college's close contacts in the hospitality and events industries, and their career support services.

Think: Colleges Pty Ltd (RTO 0269) trading as William Blue College of Hospitality Management

Payment options

Study now pay later – FEE-HELP

Upfront payment

Read more
Why isn't the course price shown?

Why isn't the course price shown?

The cost of a course can vary depending on a few factors, including:

  • Whether you are an Australian resident
  • How you pay for the course (via a government loan, via a payment plan, or upfront)

To work out how much this course would cost you,
contact a SEEK Learning consultant.


  • Year 12 ATAR score of 58 or equivalent, OR
  • a completed diploma level course, OR
  • demonstrated ability, including work experience, formal/informal study, or a statement of intent

What you'll learn

Become trained in:

  • Marketing
  • Finance
  • Strategic management
  • Business law

Course structure

16 units

Level 100

  1. Managing in a global environment

    This unit introduces students to key management and leadership theories and concepts such as organisational structure and culture, corporate social responsibility, sustainable business and triple bottom line management, managing groups and motivating staff, managing human resources and employee relations, strategic management and planning, leadership and decision-making. It discusses how to manage conflict in organisations and how to effectively negotiate in a business environment. 

    The unit is designed and delivered from the point of view of leadership and management requirements, but provides students with an understanding of the needs and expectations of key stakeholders such as staff, customers, suppliers, government, and the wider community and society. Managing for sustainability and the future is a major theme in this core unit.

  2. Introduction to HR management & leadership

    The unit provides students with a comprehensive introduction and overview of the theory and practice of HRM, and discusses how it developed from a largely administrative function - the personnel manager - to a strategic activity closely aligned with developing workplace culture, organisational goals and business competitiveness. 

    Throughout the unit students study a range of human resources approaches and issues within a range of organisational contexts, and are introduced to concepts and practices of human resource planning, human resource development, and performance management and appraisal. The unit also focuses upon several key 'environmental' factors that influence the development of human resource policies and procedures providing quality work and a good work environment along with the contribution of equal opportunity employment, productive diversity and other relevant legislation and regulation. It also addresses new and emerging issues in workplace reform in Australia and internationally.

  3. Research & academic skills

    This unit introduces students to the concept of academic literacy in a higher educational context. Students will be able to study the relevant resources and explore strategies and techniques which will allow full participation in their new academic environment. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. 

    Transferable skills including time management and teamwork are incorporated in the course. The aim of this unit is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

  4. Marketing fundamentals

    Marketing Principles is a core unit in the suite of the Bachelor of Business courses. It provides students with a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing with academic rigour and industry relevance providing students the opportunity of applying key concepts in practical settings. 

  5. Introduction to business accounting

    The unit aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance and the use of management accounting information to assist in key areas such as planning, controlling, reporting, and decision making. It introduces students to such basic concepts and functions as the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.

Level 200

  1. Project management

    Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. 

    This unit introduces students to the field of project management. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge. It examines the theoretical underpinnings of project management and looks at such specific elements as the project life cycle, the role of the project manager, the use of project teams, issues affecting project implementation, and planning, scheduling, and costing. It also explores how technology is used to assist in the management of projects and discusses various project management tools.

  2. Economics

    This unit looks at how society chooses to allocate its scarce resources to satisfy unlimited wants. We will examine the role played by households, firms and the government in the production and consumption of resources and the consequences flowing from various domestic and international economic management policies. Microeconomics and macroeconomics theories are main focus. The former provides students with a working understanding of microeconomic concepts needed in decision-making processes. 

    Areas covered include theory of demand and supply, theory of the firm and production, price determination and market structure. Macroeconomics concepts provide students with essential understanding of the global environment, and advocates analysis and evaluation of economic happenings and issues. Topics include monetary and fiscal policies, inflation, international trade and finance.

  3. Business & law

    This unit introduces students to the Australian legal system and to the relationship between law and the structures, transactions and operations of business. It examines the general principles and concepts of business law. The unit is designed to provide students with the skills and knowledge of legal method, research and reasoning through case study and application to real and hypothetical business situations.

  4. Research & enquiry for managers

    This unit provides students with an introduction to the statistical techniques used in decision-making in business. It begins with a basic introduction to statistics, which covers the use of tables and graphs to organize a set of data. It also covers rudimentary statistical concepts such as descriptive measures and probabilities. The unit examines techniques for data analysis, as well as sampling, statistical theory, and interpretation.

You will need to complete 7 elective units throughout the course.

Support and delivery

Student story

Find out what it's like to study the Associate Degree of Business online. Watch Erin's story.


William Blue is an accredited member of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) and all courses have been quality assessed and accredited by THE-ICE. 

  • William Blue is also a member of the following bodies:
  • Association of Australian Hotel Schools (founding member)
  • Australian Hotels Association
  • EUHOFA International Association of Hotel Schools
  • Tourism Industry Council NSW

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – FEE-HELP

This course can be paid for through the FEE-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

  • are an Australian citizen, OR
  • hold a permanent humanitarian visa, OR
  • hold a New Zealand Special Category Visa and meet the residency requirements.

Through FEE-HELP, the Australian government pays the amount of your course to the education provider on your behalf. You’ll start paying back this loan through the tax system once your earn more than the minimum threshold (which is $54,869 for the 2016-2017 financial year).

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
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