Bachelor of Business (Tourism Management)

Do you love exploring the world around you? A career in tourism could be for you.

The Bachelor of Business (Tourism Management) is the kind of course that will give you the knowledge and skills to be able to explore a variety of career options such as regional tourism manager, a tourism policy adviser or a destination marketing manager.

You will be trained in all aspects of tourism management such as tourism concepts, managing tour operations, the economics surrounding travel and the corporate social responsibility involved.

This course has a great balance of theory and practical experience with a work placement component a compulsory part of your course so you gain on the job experience.

Have a question or ready to enrol?

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At a glance

Study mode



William Blue College of Hospitality Management (RTO 0269)
Career Opportunities
  • Travel Consultant
  • Tourist Information Officer
  • Regional Tourism Manager
  • Destination Marketing Manager
  • Destination Development Manager
  • Tourism Policy Adviser

Nationally recognised - meets Australian Qualifications Framework standards.
Accredited by the International Centre of Excellence in Tourism and Hospitality Education.


Year 12 ATAR of 60 or equivalent, OR demonstrated ability/work experience


NSW - Sydney


QLD - Brisbane

Work placement

520 hours in total

Course length
3 years full-time (2 years accelerated) | 6 years part-time (4 years accelerated)
Study mode




Written assignments & exams
Start date

6 intakes per year. 

Contact us about enrolling.
William Blue College of Hospitality Management (RTO 0269)
Payment options

Study now pay later – FEE-HELP

Upfront payment

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  • Year 12 ATAR score of 60 or equivalent, OR
  • a completed diploma level course, OR
  • demonstrated ability, including work experience, formal/informal study, or a statement of intent

What you'll learn

Become trained in:

  • Tourism concepts
  • Management principles
  • Corporate social responsibility
  • Economics
  • Tour operations

Work placement

This course includes a total of 520 hours of paid work placement.

The industry experience gives you invaluable real-life skills, so you can graduate ready to step into a job.

Course structure

24 units

Level 100

  1. Managing in a global environment

  2. Introduction to HR management & leadership

  3. Research & academic skills

  4. Marketing fundamentals

  5. Introduction to business accounting

  6. Introduction to the visitor economy

  7. Visitor economy product dynamics

  8. Current issues in tourism

Level 200

  1. Project management

  2. Economics

  3. Business & law

  4. Research & enquiry for managers

  5. Entrepreneurship in context

  6. Hospitality & tourism distribution

  7. The tourist experience

Level 300

  1. Ethics & sustainability

  2. Strategic management

  3. Business information analysis

  4. Industry consulting project

  5. Risk, crisis & disaster management

  6. Revenue management

You will need to complete 3 elective units throughout the course.


William Blue is an accredited member of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) and all courses have been quality assessed and accredited by THE-ICE. 

  • William Blue is also a member of the following bodies:
  • Association of Australian Hotel Schools (founding member)
  • Australian Hotels Association
  • EUHOFA International Association of Hotel Schools
  • Tourism Industry Council NSW

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – FEE-HELP

This course can be paid for through the FEE-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
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Free call 1800 674 972

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