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Bachelor of Business (Tourism Management)

Do you love exploring the world around you? A career in tourism could be for you.

The Bachelor of Business (Tourism Management) is the kind of course that will give you the knowledge and skills to be able to explore a variety of career options such as regional tourism manager, a tourism policy adviser or a destination marketing manager.

You will be trained in all aspects of tourism management such as tourism concepts, managing tour operations, the economics surrounding travel and the corporate social responsibility involved.

This course has a great balance of theory and practical experience with a work placement component a compulsory part of your course so you gain on the job experience.


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At a glance

Study mode

laptop
OnlineBlendedIn-class

Provider

William Blue College of Hospitality Management (RTO 0269)
Career Opportunities
  • Travel Consultant
  • Tourist Information Officer
  • Regional Tourism Manager
  • Destination Marketing Manager
  • Destination Development Manager
  • Tourism Policy Adviser
Recognition

Nationally recognised - meets Australian Qualifications Framework standards.
Accredited by the International Centre of Excellence in Tourism and Hospitality Education.

Prerequisites
  • Year 12 ATAR score of 58 or equivalent, OR
  • A completed diploma level course, OR
  • Demonstrated ability, including work experience, formal/informal study, or a statement of intent
Location

NSW - Sydney

Online

QLD - Brisbane

Work placement

520 hours in total

Course length
3 years full-time (2 years accelerated) | 6 years part-time (4 years accelerated)
Study mode

Online

Blended

In-class


Online

Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.

Blended

Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.

In-class

Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Assessment
Written assignments & exams
Start date

6 intakes per year.

Provider
William Blue College of Hospitality Management (RTO 0269)

William Blue College of Hospitality Management has been producing graduates with outstanding skills in hospitality, tourism and event management for over 20 years.

As a William Blue student, you have the opportunity to benefit from the college's close contacts in the hospitality and events industries, and their career support services.

Think: Colleges Pty Ltd (RTO 0269) trading as William Blue College of Hospitality Management

Price

The course price can vary depending on a few factors, including whether you are an Australian resident or your chosen payment option. To find out more, contact the course provider.

Prerequisites

  • Year 12 ATAR score of 60 or equivalent, OR
  • a completed diploma level course, OR
  • demonstrated ability, including work experience, formal/informal study, or a statement of intent

What you'll learn

Become trained in:

  • Tourism concepts
  • Management principles
  • Corporate social responsibility
  • Economics
  • Tour operations

Work placement

This course includes a total of 520 hours of paid work placement.

The industry experience gives you invaluable real-life skills, so you can graduate ready to step into a job.

Course structure

24 units

Level 100

  1. Managing in a global environment


    This unit introduces students to key management and leadership theories and concepts such as organisational structure and culture, corporate social responsibility, sustainable business and triple bottom line management, managing groups and motivating staff, managing human resources and employee relations, strategic management and planning, leadership and decision-making. It discusses how to manage conflict in organisations and how to effectively negotiate in a business environment. 

    The unit is designed and delivered from the point of view of leadership and management requirements, but provides students with an understanding of the needs and expectations of key stakeholders such as staff, customers, suppliers, government, and the wider community and society. Managing for sustainability and the future is a major theme in this core unit.

  2. Introduction to HR management & leadership


    The unit provides students with a comprehensive introduction and overview of the theory and practice of HRM, and discusses how it developed from a largely administrative function - the personnel manager - to a strategic activity closely aligned with developing workplace culture, organisational goals and business competitiveness. 

    Throughout the unit students study a range of human resources approaches and issues within a range of organisational contexts, and are introduced to concepts and practices of human resource planning, human resource development, and performance management and appraisal. The unit also focuses upon several key 'environmental' factors that influence the development of human resource policies and procedures providing quality work and a good work environment along with the contribution of equal opportunity employment, productive diversity and other relevant legislation and regulation. It also addresses new and emerging issues in workplace reform in Australia and internationally.

  3. Research & academic skills


    This unit introduces students to the concept of academic literacy in a higher educational context. Students will be able to study the relevant resources and explore strategies and techniques which will allow full participation in their new academic environment. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. 

    The aim of this unit is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

  4. Marketing fundamentals


    Marketing fundamentals is a core unit in the suite of the Bachelor of Business courses. It provides students with a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. 

    The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing with academic rigour and industry relevance providing students the opportunity of applying key concepts in practical settings.

  5. Introduction to business accounting


    The unit aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance and the use of management accounting information to assist in key areas such as planning, controlling, reporting, and decision making. It introduces students to such basic concepts and functions as the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.

  6. Introduction to the visitor economy


    This unit explores the major components and organisational structure of the hospitality, tourism and events industries. It presents historical development, opportunities and current trends including food service, lodging, tourism, and event management. Topics will include key issues within the larger visitor economy discipline including transportation and distribution systems, attractions, accommodation, and event management.

  7. Visitor economy product dynamics


    This unit introduces students to the operations and logistics management strategic framework that is applicable to instances of the visitor economy (hospitality, tourism and events) regardless of size or scale, and introduces the process for generating and realising a visitor economy event that meets the client's strategic goals and customer expectations. As a specific type of project, the unit examines the project management areas and the role they play in the successful production of visitor economy events.

  8. Current issues in tourism


    This unit explores the key concepts in tourist studies which provides students with authoritative knowledge of the essential topics in a variety of disciplines. Each concept defines, explains and develops a key topic in tourism. 

    The unit begins by defining tourism and describing its evolution, it discusses the sectors of the tourism industry and the links between tourism theory and tourist industry practice. The topics will include festivals and events, cultural tourism, health and wellness, dark tourism and gastronomic tourism. In addition students will explore emerging and future trends including the use of virtual reality.

Level 200

  1. Project management


    Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints. 

    This unit introduces students to the field of project management. It explores the historical development of project management and introduces students to the Project Management Body of Knowledge. It examines the theoretical underpinnings of project management and looks at such specific elements as the project life cycle, the role of the project manager, the use of project teams, issues affecting project implementation, and planning, scheduling, and costing. It also explores how technology is used to assist in the management of projects and discusses various project management tools.

  2. Economics


    This unit looks at how society chooses to allocate its scarce resources to satisfy unlimited wants. We will examine the role played by households, firms and the government in the production and consumption of resources and the consequences flowing from various domestic and international economic management policies. Microeconomics and macroeconomics theories are main focus. The former provides students with a working understanding of microeconomic concepts needed in decision-making processes. Areas covered include theory of demand and supply, theory of the firm and production, price determination and market structure. Macroeconomics concepts provide students with essential understanding of the global environment, and advocates analysis and evaluation of economic happenings and issues. Topics include monetary and fiscal policies, inflation, international trade and finance.

  3. Business & law


    This unit introduces students to the Australian legal system and to the relationship between law and the structures, transactions and operations of business. It examines the general principles and concepts of business law. The unit is designed to provide students with the skills and knowledge of legal method, research and reasoning through case study and application to real and hypothetical business situations.

  4. Research & enquiry for managers


    This unit provides students with an introduction to the statistical techniques used in decision-making in business. It begins with a basic introduction to statistics, which covers the use of tables and graphs to organize a set of data. It also covers rudimentary statistical concepts such as descriptive measures and probabilities. 

    The unit examines techniques for data analysis, as well as sampling, statistical theory, and interpretation.

  5. Entrepreneurship in context


    By the use of a computer-based simulation, a reflective experiential learning approach is used in this unit. This unit will draw on industry knowledge and business skills acquired in earlier studies and provide the student with an ability to develop and evaluate both marketing and management strategies and implement operational plans required to effectively manage a serviced-based enterprise. Both service operations management and services marketing principles are applied to strategies developed to manage a limited capacity service enterprise.

  6. Hospitality & tourism distribution


    This unit covers the information technology needs of hospitality and tourism businesses. 

    The unit will focus on the Internet and information technology as tools that influence hospitality and tourism businesses. Emphasis is placed on providing a thorough understanding of how e-marketing, e-commerce and online information distribution are keys to commercial success. Students will be taught about the opportunities and problems created by the development of e-commerce, e-commerce IT, E-commerce portals and business models and the legal and ethical issues of e-commerce.

  7. The tourist experience


    This unit introduces students to the conceptual approaches to the study and management of tourist experiences by combining the perspectives of the tourist consumer with that of experience managers. 

    The unit begins by examining the social construction of the tourist experience, the psychology of the tourist, tourist motivation and different types of tourists. It then explores the different interactions of tourists with tourism service providers, hosts and host cultures. In addition it considers how tourist operators manage tourist satisfaction and assesses and evaluates the tourist experience. Finally students will analyse trends and consider future developments in tourist experiences.

Level 300

  1. Ethics & sustainability


    The unit builds upon earlier discussions of corporate social responsibility (CSR), the practice by which organisations acknowledge the impact of their activities in economic, social, and environmental terms. 

    The unit begins with an examination of the theories of CSR and discusses why organisations around the world are increasingly moving to reduce the adverse effects of business operations. It discusses some of the most common practices associated with CSR and examines the link between social responsibility and corporate governance, in the context of corporate sustainability. 

    The unit critically examines the concept of triple bottom line and sustainability reporting before exploring the idea of corporate philanthropy, communicating the organisational CSR message, and how CSR can help develop the organisational brand. The unit makes extensive use of case studies and encourages students to research and assess how organisations conduct themselves as corporate and global citizens.

  2. Strategic management


    Organisations face increasing environmental uncertainty with shortening product and technology life cycles and increasing competition. Managers need to develop an understanding of their organisation's industry structure, external environment as well as its internal strengths and weaknesses. It is also important that managers are able to think creatively in formulating and implementing their strategies to ensure their organisation's success in its industry. 

    This unit focuses on providing future managers with relevant strategic management concepts to advance their skills and abilities so that they can contribute towards an organisation's competitive advantage.

  3. Business information analysis


    Business information analysis introduces the various types of information that are required in planning and operating a business, especially a business in the service sector. 

    The unit describes business research approaches and information gathering techniques, and examines various data collection methods such as survey methods, data analysis, hypothesis testing, and ways of presenting data so that appropriate business decisions can be made. Gathering, analysing and presenting both qualitative and quantitative data is therefore an important part of this unit. The use of technology is essential in the business information context, and the unit introduces the role of information technology, and key business information systems.

  4. Industry consulting project


    This capstone unit enables students to apply theory and learning to practical management in an industry relevant operation. Students will utilise their research skills for real and current management issues on an industry relevant operation and experience personal growth through setting goals, establishing schedules, and accepting responsibility to an organization and to self for project completion.

  5. Risk, crisis & disaster management


    This unit examines the health, safety and security risks faced by visitors/customers/attendees in the tourism, hospitality and events sectors that arise from the macro (external), the micro (internal) environment and from the visitors/customers/attendees themselves. 

    The unit will address the practices, policies and procedures required by the industry and operators to manage the health, safety and security risks to visitors/customers/ attendees. Operators and managers require this knowledge to prevent and reduce the impact of risks.

  6. Revenue management


    This unit will introduce students to the history, structure, and skills of Yield & Revenue Management as it pertains to the hospitality and tourism industries. Students will learn to use various tools which will assist them in predicting customer demand at the micro market level, and the maximization of revenue through pricing optimization. Students will be required to interpret and utilize financial data to make revenue and yield decisions.

You will need to complete 3 elective units throughout the course.

Recognition

William Blue is an accredited member of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) and all courses have been quality assessed and accredited by THE-ICE. 

William Blue is also a member of the following bodies:

  • Association of Australian Hotel Schools (founding member)
  • Australian Hotels Association
  • EUHOFA International Association of Hotel Schools
  • Tourism Industry Council NSW

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