Diploma of Business (Tourism Management)

Study a Diploma of Business (Tourism Management) and take the first step to launching your career in tourism.

You’ll learn the fundamentals of the tourism industry as well as key business skills to get you started, with the option to study online or at the Sydney campus.

Upon completion of this one-year course, you'll be qualified for entry-level roles in the tourism industry. You can also choose to continue on to the second year of the Bachelor of Business (Tourism Management).

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At a glance

Study mode



William Blue College of Hospitality Management (RTO 0269)
Career Opportunities

Nationally recognised - meets Australian Qualifications Framework standards.
Accredited by the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE).


Year 12 ATAR of 56 or equivalent, OR demonstrated ability or work experience


NSW - Sydney


QLD - Brisbane

Course length
1 year full-time | 2 years part-time
Study mode




Study from anywhere, when it suits you best and graduate with the identical qualification as an on-campus student.


Study part of the course online. Combine your online learning with classes or practical sessions on-campus at a college or university.


Attend classes on-campus at a university, TAFE or college and interact face-to-face with teachers and fellow students.

Written assignments & exams
Start date

6 start dates per year.

Contact us about enrolling.
William Blue College of Hospitality Management (RTO 0269)

William Blue College of Hospitality Management has been producing graduates with outstanding skills in hospitality, tourism and event management for over 20 years.

As a William Blue student, you have the opportunity to benefit from the college's close contacts in the hospitality and events industries, and their career support services.

Think: Colleges Pty Ltd (RTO 0269) trading as William Blue College of Hospitality Management

Payment options

Study now pay later – FEE-HELP

Upfront payment

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Why isn't the course price shown?

Why isn't the course price shown?

The cost of a course can vary depending on a few factors, including:

  • Whether you are an Australian resident
  • How you pay for the course (via a government loan, via a payment plan, or upfront)

To work out how much this course would cost you,
contact a SEEK Learning consultant.


  • Year 12 ATAR score of 56 or equivalent, OR
  • a completed diploma level course, OR
  • demonstrated ability, including work experience, formal/informal study, or a statement of intent

What you'll learn

Become trained in:

  • Operations and logistics management of the visitor economy (hospitality, tourism and events)
  • Understanding key concepts of tourist studies including emerging and future trends
  • Research skills, critical analysis, writing and language techniques
  • Key leadership and management concepts including conflict management and negotiation
  • Foundations of human resources management
  • Marketing fundamentals
  • The use of management accounting information to assist key business areas

Course structure

8 units


  1. Managing in a global environment

    This unit introduces students to key management and leadership theories and concepts such as organisational structure and culture, corporate social responsibility, sustainable business and triple bottom line management, managing groups and motivating staff, managing human resources and employee relations, strategic management and planning, leadership and decision-making. It discusses how to manage conflict in organisations and how to effectively negotiate in a business environment. 

    The unit is designed and delivered from the point of view of leadership and management requirements, but provides students with an understanding of the needs and expectations of key stakeholders such as staff, customers, suppliers, government, and the wider community and society. Managing for sustainability and the future is a major theme in this core unit.

  2. Introduction to HR management & leadership

    The unit provides students with a comprehensive introduction and overview of the theory and practice of HRM, and discusses how it developed from a largely administrative function - the personnel manager - to a strategic activity closely aligned with developing workplace culture, organisational goals and business competitiveness. 

    Throughout the unit students study a range of human resources approaches and issues within a range of organisational contexts, and are introduced to concepts and practices of human resource planning, human resource development, and performance management and appraisal. The unit also focuses upon several key 'environmental' factors that influence the development of human resource policies and procedures providing quality work and a good work environment along with the contribution of equal opportunity employment, productive diversity and other relevant legislation and regulation. It also addresses new and emerging issues in workplace reform in Australia and internationally.

  3. Research & academic skills

    This unit introduces students to the concept of academic literacy in a higher educational context. Students will be able to study the relevant resources and explore strategies and techniques which will allow full participation in their new academic environment. The course will provide students with research skills (information literacy), critical analysis, writing and language techniques. Transferable skills including time management and teamwork are incorporated in the course. The aim of this subject is to provide knowledge and skills needed for Higher Education, to help students to manage their own success and to assist students in reaching their academic potential.

  4. Marketing fundamentals

    Marketing fundamentals is a core unit in the suite of the Bachelor of Business courses. It provides students with a solid foundation in the marketing discipline introducing relevant and contemporary concepts, theories and models. The unit magnifies the importance of understanding consumer behaviour, segmentation, targeting and positioning, the extended marketing mix and ethics in marketing with academic rigour and industry relevance providing students the opportunity of applying key concepts in practical settings. Indicative topics and when they will be discussed are outlined below.

  5. Introduction to business accounting

    The unit aims to provide non-accounting students with a broad, business-based introduction to the conceptual foundations of accounting and finance and the use of management accounting information to assist in key areas such as planning, controlling, reporting, and decision making. It introduces students to such basic concepts and functions as the balance sheet, profit and loss statements, cash flow statements, techniques for analysing financial statements investment decisions, full costing and opportunity costing analysis and managing working capital.

  6. Introduction to the visitor economy

    This unit explores the major components and organisational structure of the hospitality, tourism and events industries. It presents historical development, opportunities and current trends including food service, lodging, tourism, and event management. Topics will include key issues within the larger visitor economy discipline including transportation and distribution systems, attractions, accommodation, and event management.

  7. Visitor economy product dynamics

    This unit introduces students to the operations and logistics management strategic framework that is applicable to instances of the visitor economy (hospitality, tourism and events) regardless of size or scale, and introduces the process for generating and realising a visitor economy event that meets the client's strategic goals and customer expectations. As a specific type of project, the unit examines the project management areas and the role they play in the successful production of visitor economy events.

  8. Current issues in tourism

    This unit explores the key concepts in tourist studies which provides students with authoritative knowledge of the essential topics in a variety of disciplines. Each concept defines, explains and develops a key topic in tourism. 

    The unit begins by defining tourism and describing its evolution, it discusses the sectors of the tourism industry and the links between tourism theory and tourist industry practice. The topics will include festivals and events, cultural tourism, health and wellness, dark tourism and gastronomic tourism. In addition students will explore emerging and future trends including the use of virtual reality.


William Blue is an accredited member of the International Centre of Excellence in Tourism and Hospitality Education (THE-ICE) and all courses have been quality assessed and accredited by THE-ICE. 

  • William Blue is also a member of the following bodies:
  • Association of Australian Hotel Schools (founding member)
  • Australian Hotels Association
  • EUHOFA International Association of Hotel Schools
  • Tourism Industry Council NSW

Payment options

There are 2 ways you can pay for this course:

1. Study now pay later – FEE-HELP

This course can be paid for through the FEE-HELP government loan scheme.

This means you don’t need to pay upfront for the course if you:

  • are an Australian citizen, OR
  • hold a permanent humanitarian visa, OR
  • hold a New Zealand Special Category Visa and meet the residency requirements.

Through FEE-HELP, the Australian government pays the amount of your course to the education provider on your behalf. You’ll start paying back this loan through the tax system once your earn more than the minimum threshold (which is $54,869 for the 2016-2017 financial year).

2. Upfront payment

You can pay for this course upfront via credit card or bank transfer.

Have a question or ready to enrol?

Our Learning Consultants can:
  • icon enquiry 1Answer any questions about a course
  • icon enquiry 2Give advice on job outcomes
  • icon enquiry 3Explain finance options and help you enrol
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